Having worked closely with Microsoft Advertising for many years, ReachLocal is excited to see how Generative Pretrained Transformer (GPT), is going to improve our client marketing campaigns, as it represents the next stage in the evolution of Microsoft Advertising.
The Best Marketing Strategies for Small Businesses in 2023
As a small business entering a new year, it’s important to know the broader digital marketing trends. We take a look at some of the best marketing strategies for small businesses in 2023.
Maximise Your Performance Max Campaign This Holiday Season
Are you currently running a Performance Max campaign as part of your marketing strategy? With Black Friday and Cyber Monday just around the corner, there’s a huge opportunity for retailers to boost some pre-holiday shopping sales.
6 Tips to Improve Your Search Advertising
Around 93% of all web traffic is via a search engine, which is why it’s important for your business to have a successful Search Marketing strategy. We share six tips to help you improve your paid search capabilities to maximise your return on investment.
Your Ultimate Marketing Guide: December 2021
Tis’ the season to be jolly! With online shopping experiences being twice as satisfying as brick-and-mortar spending, the eCommerce market is expected to see strong year-on-year growth for the foreseeable future. If you’re in the retail space, you don’t want to miss out on this opportunity.
4 Tips to Help You Optimise Your Listing on Google
Once you’ve claimed and verified a business on Google, it’s time to take it a step further and optimise your listing. Here are four simple tips to help you actually show up in the local searches.
Claim Your Business on Google in Two Easy Steps
Ever wonder how Google knows exactly where businesses are, how to contact them, and what their hours of operation are? If you’re just starting out and want to put your business on the map or have been struggling to get customers in the door, it’s time for Google My Business. Learn how you can claim your business listings on Google with 2 easy steps.
End of Financial Year (EOFY) Search Marketing Insights
Our stay and work from home lifestyles brought on by the Covid-19 pandemic continue to influence consumer and business spending leading into the EOFY period for 2021, presenting a great opportunity for a large variety of advertisers over the coming weeks. Keep reading to learn more about the EOFY marketing opportunity, and how your business can make the most impact with search marketing campaigns.
Google’s Chrome Update: Killing Third-Party Cookies (with FLoC)
Google have announced they will phase out third-party cookies in their Chrome browser by 2022. Keep reading to gain an understand of what third-party cookies are, why browsers are getting rid of them, and what Google is doing with their privacy sandbox initiative to ensure privacy for consumers and targeting effectiveness for advertisers.
Prepare Your Website for Google’s Page Experience Update
Google will highlight search results that have a great page experience in their mid-June 2021 update. Is your business website well prepared for these upcoming algorithm changes? Keep reading to understand how Google’s renewed focus on page experience factors will impact your businesses’ website, and the steps you need to undertake now to prepare.