Maximise Your Performance Max Campaign This Holiday Season 

Are you currently running a Performance Max campaign as part of your marketing strategy? With Black Friday and Cyber Monday just around the corner, there’s a huge opportunity for retailers to boost some pre-holiday shopping sales.

Read More...

6 Tips to Improve Your Search Advertising 

Around 93% of all web traffic is via a search engine, which is why it’s important for your business to have a successful Search Marketing strategy. We share six tips to help you improve your paid search capabilities to maximise your return on investment.

Read More...

Your Ultimate Marketing Guide: December 2021

Tis’ the season to be jolly! With online shopping experiences being twice as satisfying as brick-and-mortar spending, the eCommerce market is expected to see strong year-on-year growth for the foreseeable future. If you’re in the retail space, you don’t want to miss out on this opportunity.

Read More...

4 Tips to Help You Optimise Your Listing on Google

Four Tips to Optimise your Business Listing on Google

Once you’ve claimed and verified a business on Google, it’s time to take it a step further and optimise your listing. Here are four simple tips to help you actually show up in the local searches.

Read More...

Claim Your Business on Google in Two Easy Steps

Claim Your Business Listing on Google in Two Easy Steps

Ever wonder how Google knows exactly where businesses are, how to contact them, and what their hours of operation are? If you’re just starting out and want to put your business on the map or have been struggling to get customers in the door, it’s time for Google My Business. Learn how you can claim your business listings on Google with 2 easy steps.

Read More...

End of Financial Year (EOFY) Search Marketing Insights

EOFY marketing tips from ReachLocal

Our stay and work from home lifestyles brought on by the Covid-19 pandemic continue to influence consumer and business spending leading into the EOFY period for 2021, presenting a great opportunity for a large variety of advertisers over the coming weeks. Keep reading to learn more about the EOFY marketing opportunity, and how your business can make the most impact with search marketing campaigns.

Read More...

Google’s Chrome Update: Killing Third-Party Cookies (with FLoC)

Google Chrome third-party cookie update

Google have announced they will phase out third-party cookies in their Chrome browser by 2022. Keep reading to gain an understand of what third-party cookies are, why browsers are getting rid of them, and what Google is doing with their privacy sandbox initiative to ensure privacy for consumers and targeting effectiveness for advertisers.

Read More...

Prepare Your Website for Google’s Page Experience Update

seo analyst works with business owner to update website

Google will highlight search results that have a great page experience in their mid-June 2021 update. Is your business website well prepared for these upcoming algorithm changes? Keep reading to understand how Google’s renewed focus on page experience factors will impact your businesses’ website, and the steps you need to undertake now to prepare.

Read More...

Understanding Google Shopping [INFOGRAPHIC]

Understanding Google Shopping

Australia saw a huge influx of consumers turning to online shopping channels with 200,000+ new households shopping online in April 2020 alone. Despite turning to online out of necessity, consumers find online shopping journey’s twice as satisfying as brick and mortar buying, making its continued growth expected. So, if you’re in the retail space, you don’t want to miss out on this opportunity and one type of digital advertising tactic that should absolutely be on your radar is Google Shopping Ads. Check out this infographic to learn more.

Read More...

6 Proven Digital Marketing Strategies for Your Auto Repair Shop

how to market your auto repair shop

We know that the customer journey for auto repairers is short, with the majority of consumers starting on search engines like Google or Bing. This is why paid search ads, local listings and SEO are so effective for car repair marketing. You’ll also need a strong website with convenient and easy ways for potential customers to contact you. The good news is, with a little bit of planning you can ensure you are continually driving customers to your business. Here are six proven digital strategies for marketing your auto repair business.

Read More...