What’s the first thing you do when you want to know, go, do or buy something? That’s right, you Google it! The Search Engine Results Page, or SERP, that is displayed for your query can feature up to 17 types of results. That’s a lot of content, and presents several great opportunities for businesses to reach potential new customers through Search Engine Advertising (SEA) and Search Engine Optimisation (SEO).
Digital marketing has evolved so much that today, any size of business can leverage it to drive success. The best part is that it doesn’t demand an arsenal of expensive tools and big budgets to see results. With digital marketing, you can create brand awareness, increase your online presence and drive customers to your business. Most of us are digitally connected and searching for all our needs online. People are always looking for a service or products that your business
Have you ever wondered what prospective customers are seeing about your business when they search for you online? Are they seeing your website? Your social profiles? Your local listings? Is all the information about your business not only accurate but also compelling enough to make them take the plunge and become your customer? With Search Engines providing more and more personalised results, it can be difficult to understand how you really look online unless you’re armed with some serious technology and a lot of time. Therefore, it is very important to have a strong
Many businesses have been shut down for a while due to the outbreak. As the restrictions slowly begin to ease out, businesses are gearing up to reopen and resume serving their products and services. As we progress towards the new normal, it is essential to readapt and understand the shift in consumer behaviour. Therefore, now is the time to invest in various marketing tactics that will ensure a strong come back. To help you navigate this transition, we have compiled
There are a lot of digital marketing tactics a startup or small business can use to reach customers and drive sales on a budget. Today we’ll identify the best digital marketing solutions to invest your budget for the greatest effect, as well as some free marketing options available to you.
As businesses being to open again, consider offering incentives to show customers why they should visit your business first. Think about running limited-time promotions on your services and products. Hosting a reopening event with giveaways, training sessions, or demonstrations is a great way to attract consumers into your store or premises. There are several digital marketing channels and tactics that work perfectly for this type of marketing. Consider these types of campaigns to promote your reopening, and drive customers to your business.
Advertising across Search Engines, Display and Social Media is easy, and these platforms can drive traffic, increase sales, and create loyal customers for even the smallest budgets. Let’s look at how these three advertising solutions could benefit your business through this uncertain time.
Search Advertising and Display Advertising make such a dynamic duo, and together they deliver astounding results. In this Infographic, we will breakdown what and how both advertising types work together.
Christmas is just around the corner, which means now is the time to start thinking about your holiday season marketing in order to stay ahead of the curve. Between shopping for presents and planning a holiday, people will spend a large portion of their time during the Christmas season online, so take advantage of the festive spirit. Let us show you how you can get prepared, with our top holiday marketing tips. Become Mobile-Friendly Christmas is traditionally the time where customers are going to be
Do you find yourself asking what is Pay-Per-Click (PPC) and how is it different from other digital marketing models? Don’t worry, you’re not alone. PPC ads are a popular form of digital marketing, with approximately 45% of businesses are investing in PPC advertising. In this blog, we are going to introduce you to PPC and help answer your common questions. What is PPC? PPC is an online advertising pricing model in which the advertiser pays each time a user clicks on one of their online ads. The objective is to drive the person to the advertiser’s website through a click, where that user can purchase a service or product. Over