With more people using search engines and social media to browse, research, and purchase products and services, paid advertising should be a key part of your marketing strategy to boost your business and attract ideal consumers. We share the key characteristics of Paid Search and Paid Social, and how both can work for your small business.
As a small business entering a new year, it’s important to know the broader digital marketing trends. We take a look at some of the best marketing strategies for small businesses in 2023.
February may be the shortest month of the year, but it’s packed full of opportunities to promote your business and connect with your customers.
Technical SEO and Content SEO work wonders to help you optimise your website in the best way. We share the key differences between the two.
Searches for local businesses continue to grow. 61% of consumers search locally every day, with searches for “open now near me” growing globally by over 400% YOY. By adopting an effective local search marketing strategy for your business, the number of leads and conversions coming through your website will boost sales.
Search Engine Optimisation (SEO) is a vital marketing tool to ensure your website is more visible to make it easier for prospects to find you when they search. We’ve pulled together five SEO strategies to help you gain greater visibility by increasing your rank on search engines and ultimately increase website traffic to your business.
93% of online experiences begin on a search engine. If you’re not at the top of the search results, you are missing out on a lot of clicks and valuable visibility for your business. Set aside some time this month to review important Search Engine Optimisation factors for your business.
Are you one of the 51% of consumers that prefer using live chat services when communicating with businesses online? Customers appreciate being able to get answers to their questions from a live chat service whilst at work, or multitasking. In fact, 92% of consumers report feeling satisfied after using live chat services. So what exactly is live chat, and how can it work for your business?
Did you know, 46% of all Google searches are looking for local information? In fact, 88% of local business searches result in a call or store visit within 24hrs. Build trust, attract new customers, and drive traffic to your site with the right SEO strategy and optimised local listings. Work with ReachLocal’s seasoned experts who understand exactly how to get your site the exposure it needs.
