Why SEO is Important for Accountants and How to Get Started

As an accountant in Australia, it’s essential to stay ahead of the competition and attract new clients to grow your business. One of the most effective ways to achieve this is through search engine optimisation, or SEO.

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5 Reasons Why SEO is Crucial for the Success of Your Law Firm

In the fast-paced and highly competitive world of law, having a strong online presence is crucial to staying ahead of the game. Search Engine Optimisation (SEO) is an essential tool for law firms looking to increase their visibility and attract potential clients.

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Paid Search vs Paid Social for Small Businesses 

With more people using search engines and social media to browse, research, and purchase products and services, paid advertising should be a key part of your marketing strategy to boost your business and attract ideal consumers. We share the key characteristics of Paid Search and Paid Social, and how both can work for your small business. 

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The Best Marketing Strategies for Small Businesses in 2023

As a small business entering a new year, it’s important to know the broader digital marketing trends.  We take a look at some of the best marketing strategies for small businesses in 2023.

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Your Essential Marketing Guide: February 2023

February may be the shortest month of the year, but it’s packed full of opportunities to promote your business and connect with your customers.

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Top Marketing Trends and Predictions for 2023 

We share the top 2023 marketing trends and predictions that you should know about.

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Technical Vs Content SEO: Everything You Need to Know 

Technical SEO and Content SEO work wonders to help you optimise your website in the best way. We share the key differences between the two.

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10 Tips to Improve Your Local SEO

Searches for local businesses continue to grow. 61% of consumers search locally every day, with searches for “open now near me” growing globally by over 400% YOY. By adopting an effective local search marketing strategy for your business, the number of leads and conversions coming through your website will boost sales. 

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5 SEO Strategies to Increase Your Website Traffic

Search Engine Optimisation (SEO) is a vital marketing tool to ensure your website is more visible to make it easier for prospects to find you when they search. We’ve pulled together five SEO strategies to help you gain greater visibility by increasing your rank on search engines and ultimately increase website traffic to your business.

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5-Minute (Quick & Easy!) Website Check

It is crucial for any business looking to thrive online to make sure their online presence is in tip-top shape, and one of the best places to get started with that is your website. Once you’ve created your website, you can’t just set it and forget it. Even if you don’t have time for a full review, you likely have five spare minutes to do a quick website check and clean-up. Here are a few small tasks you can tackle in just a few minutes!

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