The Mega Must-Have Marketing Calendar: March 2024

This Month’s Marketing Must: Retargeting Did you know there’s a way to keep your business in front of people until they decide to convert into customers? With retargeting, once someone leaves your website, they’re targeted with ads for your business on sites across the web. People who see retargeted ads are 70% more likely to convert on your website. Source: Invesp March Marketing & Promotion Ideas Email Subject Line Ideas  Social Calendar Highlights 📅 Mar 1 – 🤝🏻 Employee Appreciation

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The Mega Must-Have Marketing Calendar: February 2024

This Month’s Marketing Must: Search Advertising Another way to get found on Google and other top search engines? Search advertising! Search ads show up at the top of Google and Bing for relevant queries to drive traffic and customers to your website. 75% of searcher say PPC ads make it easier for them to find what they’re looking for. Source: Clutch February Marketing & Promotion Ideas Email Subject Line Ideas  Social Calendar Highlights 📅 Feb 7 – 📖 World Read

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The Mega Must-Have Marketing Calendar: January 2024

This Month’s Marketing Must: Search Engine Optimisation Start your year off right by getting found on search engines with search engine optimisation (SEO). SEO helps you rank on Google and get more traffic to your website, which can give your business a real boost. 93% of online experiences begin on a search engine. Source: Search Engine Journal January Marketing & Promotion Ideas Email Subject Line Ideas  Social Calendar Highlights 📅 Jan 14 – 🫂 International Thank-You Day Share a picture

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Year-End Analytics: Reviewing Your Web Presence Performance 

As the year draws to a close, it’s the perfect time for businesses to reflect on their web presence analytics and assess the effectiveness of their online strategies. A comprehensive review of your web presence performance is crucial for making data-driven decisions and planning for the upcoming year. In this blog, we will guide you on how to analyse your web presence performance, covering website traffic, SEO rankings, and social media engagement, to help you set the stage for a

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Data-driven Downtime: Analysing and Adapting Your Online Strategy for the Holiday Season 

As the holiday season approaches, businesses often find themselves in the midst of increased activity and heightened customer engagement. Amid the hustle and bustle, it’s crucial to recognise the value of downtime for data analysis. Understanding customer behavior during the holidays through comprehensive data analysis can significantly impact your online strategy for the future. In this blog, we’ll delve into the importance of data-driven downtime and how businesses can leverage insights to refine their online approach for upcoming holiday seasons. 

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DIY Website Tune-Up: Simple Steps to Refresh Your Online Presence for the Holidays 

As the holiday season approaches, ensuring your business’s online presence is in top shape is crucial to capture the attention of festive shoppers. A DIY website tune-up can breathe new life into your online platform, making it not only holiday-ready but also appealing to your target audience. In this blog, we’ll provide a step-by-step guide on how businesses can refresh their websites quickly and effectively for the upcoming holiday rush.  1. Festive Facelift: Update Your Design  Give your website a

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Why Your Business Needs a Holiday Social Media Calendar 

The holiday season is a bustling time for businesses as customers flock online to search for the perfect gifts, special deals, and holiday inspiration. With increased online activity, maintaining a consistent and engaging social media presence is essential. One powerful tool for achieving this is a holiday social media calendar. In this blog, we’ll explore the importance of planning and scheduling social media posts and content in advance and how it can help your business maintain a strong and reliable

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The Art of Storytelling in Holiday Marketing 

The holiday season is more than just a time for exchanging gifts and celebrating with loved ones; it’s also a time when businesses have the opportunity to connect with their audience on a deeper, emotional level. One of the most powerful tools at a marketer’s disposal during this season is storytelling. In this blog, we’ll explore the art of storytelling in holiday marketing and how businesses can use this approach to create emotional connections with their audience.  Why Storytelling Matters 

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Your Essential Marketing Guide: July 2023

Did you know there’s a way to keep your business in front of people until they decide to convert into customers? With retargeting, once someone leaves your website, they’re targeted with ads for your business on sites across the web.

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Your Essential Marketing Guide: June 2023 

After giving your social media sites a little love last month, let’s take it a step further! Facebook advertising can help you reach a new audience on both Facebook and Instagram–two places you can’t afford to be missing out on.

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