With more people using search engines and social media to browse, research, and purchase products and services, paid advertising should be a key part of your marketing strategy to boost your business and attract ideal consumers. We share the key characteristics of Paid Search and Paid Social, and how both can work for your small business.
As a small business entering a new year, it’s important to know the broader digital marketing trends. We take a look at some of the best marketing strategies for small businesses in 2023.
Are you one of the 51% of consumers that prefer using live chat services when communicating with businesses online? Customers appreciate being able to get answers to their questions from a live chat service whilst at work, or multitasking. In fact, 92% of consumers report feeling satisfied after using live chat services. So what exactly is live chat, and how can it work for your business?
For businesses that are serious about growth, a Facebook presence is essential. When you’re running a small business, you want to be visible to the most relevant audience possible – people in your local area who need the goods or services your business provides. You should incorporate social advertising in your marketing strategy if you want to reach new customers and leads.
Your audience spends so much time online. A targeted display advertising campaign is a great way to find and promote your business to them. People usually need to see a message 7x on average before they take action, and those who are retargeted by banner ads are 70% more likely to convert. If your business is not utilizing the power of display advertising, it’s time to start!
Can you believe we’re almost halfway through 2022? Consider testing out a new marketing strategy in the last half of the year. If you haven’t already, we suggest you try video marketing as 72% of customers would rather learn about a product or service through a video than text.
Improving your social media engagement is an important way to increase brand awareness, build loyalty and reach potential new customers. Continue reading for tips on how to improve your social media engagement and help expand your business’ reach.
93% of online experiences begin on a search engine. If you’re not at the top of the search results, you are missing out on a lot of clicks and valuable visibility for your business. Set aside some time this month to review important Search Engine Optimisation factors for your business.
After giving your social media sites a little love last month, let’s take it a step further! The average Facebook user clicks on 11 ads per month, so if you’re not already using Facebook Advertising for your business, April is the perfect time to start.
March is the time national football league’s start up again, the leaves begin to change colour and temperatures start to drop. Between these and many other themes, there are plenty of opportunities to connect with your audience. This month, we’re focusing on getting the most out of social media marketing.
