Facebook Shops: An Introductory Guide for Small Businesses

Consumer making a purchase via Facebook Shops

Facebook positions their revamped Facebook Shops feature as a solution for businesses to strengthen their digital presence, whilst making buying and selling online easier. But just how can Facebook Shops benefit small businesses, and is their timely launch shadowing a darker intent?

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9 Ideas for Your Business to Create Instagram Reels [Infographic]

Learn about Instagram Reels from ReachLocal

The latest trend on social media is Instagram Reels: short videos that can be synced to music or audio clips. If you have a good following on Instagram, why not give Instagram Reels a try with these nine creative ideas for businesses.

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The Importance of Digital Marketing for Australian SMEs

Digital marketing has evolved so much that today, any size of business can leverage it to drive success. The best part is that it doesn’t demand an arsenal of expensive tools and big budgets to see results. With digital marketing, you can create brand awareness, increase your online presence and drive customers to your business. It doesn’t matter whether you own a restaurant, plumbing business or a dental clinic, ultimately the goal is to acquire new customers, and you can find them online with basic digital marketing. Here are a few tactics we’ve outlined that will work well for a small business like yours.

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Marketing Trends: Give Your Business an Edge Right Now [INFOGRAPHIC]

Marketing Trends

The world of digital marketing changes fast! As technology evolves and consumer tastes shift, businesses must adjust their marketing tactics and strategy to align with what’s happening in the world around us. This means that even if you were seeing great success with your strategy at the start of last year, the same tactics might not be the right fit for you now. Let’s walk through what you should be doing in the worlds of content marketing, social media, and SEO to connect with consumers in the current market.

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5-Minute Web Presence Check [INFOGRAPHIC]

Web Presence Check

Have you ever wondered what prospective customers are seeing about your business when they search for you online? With Search Engines providing more and more personalised results, it can be difficult to understand how you really look online unless you’re armed with some serious technology and a lot of time. To help you begin to understand your businesses’ online presence, we’ve put together this infographic, taking you through a 5-minute web presence check!

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Four Marketing Tactics to Prepare Your Business to Re-Open [INFOGRAPHIC]

Many businesses have been shut down for a while due to the outbreak. As restrictions slowly begin to ease, businesses are gearing up to reopen and resume providing their products and services. To help you navigate this transition, we have compiled four marketing tactics that should be included in your marketing efforts when re-opening your business.

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Digital Marketing on a Budget

How to market your small business on a budget

There are a lot of digital marketing tactics a startup or small business can use to reach customers and drive sales on a budget. Today we’ll identify the best digital marketing solutions to invest your budget for the greatest effect, as well as some free marketing options available to you.

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Reopen? Drive Customers To Your Business

how to drive customers to your reopen business

As businesses being to open again, consider offering incentives to show customers why they should visit your business first. Think about running limited-time promotions on your services and products. Hosting a reopening event with giveaways, training sessions, or demonstrations is a great way to attract consumers into your store or premises. There are several digital marketing channels and tactics that work perfectly for this type of marketing. Consider these types of campaigns to promote your reopening, and drive customers to your business.

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There’s Never Been a Better Time to Advertise on Facebook

Advertise on Facebook to drive customers to your business

Businesses looking to advertise on Facebook should act now to take advantage of a trifecta of ideal conditions which are providing greater bang for their buck. Let’s take a closer look at the range of goal-oriented ad options available through ReachLocal’s Social Ads solution, to help you decide if now is the right time for your business to advertise on Facebook.

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Advertising During Covid-19: Search, Display and Social Media

consumers using different devices to access the internet during covid-19

Advertising across Search Engines, Display and Social Media is easy, and these platforms can drive traffic, increase sales, and create loyal customers for even the smallest budgets. Let’s look at how these three advertising solutions could benefit your business through this uncertain time.

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