The Importance of Digital Marketing for Australian SMEs

Digital marketing has evolved so much that today, any size of business can leverage it to drive success. The best part is that it doesn’t demand an arsenal of expensive tools and big budgets to see results. With digital marketing, you can create brand awareness, increase your online presence and drive customers to your business. Most of us are digitally connected and searching for all our needs online. People are always looking for a service or products that your business

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Marketing Trends: Give Your Business an Edge Right Now [INFOGRAPHIC]

Marketing Trends

The world of digital marketing changes fast! As technology evolves and consumer tastes shift, businesses must adjust their marketing tactics and strategy to align with what’s happening in the world around us. This means, that even if you were seeing great success with your strategy at the start of last year, the same tactics might not be the right fit for you now.  That’s why we want to recap the most effective marketing trends as they stand right now. Let’s walk through what you should be doing in the worlds

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5-Minute Web Presence Check [INFOGRAPHIC]

Web Presence Check

Have you ever wondered what prospective customers are seeing about your business when they search for you online? Are they seeing your website? Your social profiles? Your local listings? Is all the information about your business not only accurate but also compelling enough to make them take the plunge and become your customer?    With Search Engines providing more and more personalised results, it can be difficult to understand how you really look online unless you’re armed with some serious technology and a lot of time.    Therefore, it is very important to have a strong

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Four Marketing Tactics to Prepare Your Business to Re-Open [INFOGRAPHIC]

Many businesses have been shut down for a while due to the outbreak. As the restrictions slowly begin to ease out, businesses are gearing up to reopen and resume serving their products and services. As we progress towards the new normal, it is essential to readapt and understand the shift in consumer behaviour. Therefore, now is the time to invest in various marketing tactics that will ensure a strong come back. To help you navigate this transition, we have compiled

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Digital Marketing on a Budget

How to market your small business on a budget

There are a lot of digital marketing tactics a startup or small business can use to reach customers and drive sales on a budget. Today we’ll identify the best digital marketing solutions to invest your budget for the greatest effect, as well as some free marketing options available to you.

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Reopen? Drive Customers To Your Business

how to drive customers to your reopen business

As businesses being to open again, consider offering incentives to show customers why they should visit your business first. Think about running limited-time promotions on your services and products. Hosting a reopening event with giveaways, training sessions, or demonstrations is a great way to attract consumers into your store or premises. There are several digital marketing channels and tactics that work perfectly for this type of marketing. Consider these types of campaigns to promote your reopening, and drive customers to your business.

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There’s Never Been a Better Time to Advertise on Facebook

Advertise on Facebook to drive customers to your business

Businesses looking to advertise on Facebook should act now to take advantage of a trifecta of ideal conditions which are providing greater bang for their buck. Let’s take a closer look at the range of goal-oriented ad options available through ReachLocal’s Social Ads solution, to help you decide if now is the right time for your business to advertise on Facebook.

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Advertising During Covid-19: Search, Display and Social Media

consumers using different devices to access the internet during covid-19

Advertising across Search Engines, Display and Social Media is easy, and these platforms can drive traffic, increase sales, and create loyal customers for even the smallest budgets. Let’s look at how these three advertising solutions could benefit your business through this uncertain time.

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Reinvent Facebook Marketing Strategies During the Pandemic

Changes are inevitable and one thing the digital marketing industry has taught me is to adopt changes fast. Certainly, this year seems to have taught us all to do the same. We won’t go into the details of the pandemic and its impact globally. However, in this article, I want to address the increased use of social media, specifically Facebook, as a result of this outbreak. Whether or not your business has been impacted by COVID-19, Facebook is one platform which every business can include in their marketing efforts.    Facebook Advertising  Facebook usage has increased by 37% from the earlier days of the pandemic outbreak since more and more people are spending time

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5 Quick Tips to Help Your Business

5 Quick Tips to Help Your Business

Local businesses across the country and world are facing many challenges due to the outbreak.     Let me assure you that our team at ReachLocal are here to support local business owners to keep up and adapt these constantly evolving changes. Here are some quick tips that we believe can help your business stay above the surface during the crisis.  1. Communicate Change   A great way to ease anxiety during times of uncertainty is to be open and transparent when communicating with your employees, clients and the community. Most importantly, it is essential to maintain your customer relationships through the most effective

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