After giving your social media sites a little love last month, let’s take it a step further! Facebook advertising can help you reach a new audience on both Facebook and Instagram–two places you can’t afford to be missing out on.
XMO – Leveraging AI for Evolved Paid Media Advertising
Paid media advertising has proven to be a tremendous opportunity to reach new audiences, drive leads and conversions. But the reality is managing the complexities of budget allocation and bidding strategies can be daunting.
Your Essential Marketing Guide: May 2023
Your social media sites give you a place to directly engage with your target audience and brand fans–so they shouldn’t be ignored! Take a minute this month to look at your social media channels. Can they be improved?
Paid Search vs Paid Social for Small Businesses
With more people using search engines and social media to browse, research, and purchase products and services, paid advertising should be a key part of your marketing strategy to boost your business and attract ideal consumers. We share the key characteristics of Paid Search and Paid Social, and how both can work for your small business.
The Best Marketing Strategies for Small Businesses in 2023
As a small business entering a new year, it’s important to know the broader digital marketing trends. We take a look at some of the best marketing strategies for small businesses in 2023.
Why Your Business Needs Social Ads
For businesses that are serious about growth, a Facebook presence is essential. When you’re running a small business, you want to be visible to the most relevant audience possible – people in your local area who need the goods or services your business provides. You should incorporate social advertising in your marketing strategy if you want to reach new customers and leads.
10 Tips to Improve Your Social Media Engagement
Improving your social media engagement is an important way to increase brand awareness, build loyalty and reach potential new customers. Continue reading for tips on how to improve your social media engagement and help expand your business’ reach.
Tips for Creating Fantastic Facebook Ads for Your Small Business
Facebook ads are a great local advertising tactic for small businesses because they allow you to quickly and easily reach your intended audience on a social site where they’re spending a lot of time. All it takes is the right Facebook advertising plan, creative, and execution. Continue reading for quick tips on creating fantastic Facebook ads to help expand your businesses’ reach.
Find and Engage More Customers with a Social Message Campaign
Social Message campaigns allow businesses to quickly engage with potential customers using a ‘click to message’ call-to-action on a Facebook Ad. When clicked, they direct the user to Messenger (now on Facebook and Instagram), WhatsApp or Instagram Direct to converse with you. Keep reading to learn more about this ad type, and the lead generation possibilities they present for your business.
3 Essential Marketing Campaigns for the Holidays
While the holidays may look a little different this year, it’s still a season of peak demand and a critical time for businesses to connect with customers. It’s not too late to end your year strong, meet your business goals, and carry the holiday spirit and momentum into the new year. Here are three holiday marketing campaigns that you can start right now.