Your Ultimate Marketing Guide: May 2021

Marketing Guide May

93% of online experiences begin on a search engine. If you’re not at the top of the search results, you are missing out on a lot of clicks and valuable visibility for your business. Set aside some time this month to review important Search Engine Optimisation factors for your business.

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Should You Create a Loyalty Program?

Customer Loyalty Program

Now is time for you to think about keeping your clients: They are precious! A great way to achieve this is by creating a loyalty program. It is reported that 57% of consumers spend more on brands they are loyal to. In this article, we will cover reasons why you should implement a loyalty program, which type to choose and how to build it.

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5 Ideas to Grow Your ReachLocal Affiliate Revenue

Affiliate partner considers new clients to prospect

One of the big benefits of Affiliate partnerships is that you can constantly reassess the situation and increase the amount of money coming in. With the proper strategy, you can rapidly build up your paycheck. Read our list of five ideas to grow your ReachLocal Affiliate clients and make more money!

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Your Ultimate Marketing Guide: April 2021

After giving your social media sites a little love last month, let’s take it a step further! The average Facebook user clicks on 11 ads per month, so if you’re not already using Facebook Advertising for your business, April is the perfect time to start.

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Prepare Your Website for Google’s Page Experience Update

seo analyst works with business owner to update website

Google will highlight search results that have a great page experience in their mid-June 2021 update. Is your business website well prepared for these upcoming algorithm changes? Keep reading to understand how Google’s renewed focus on page experience factors will impact your businesses’ website, and the steps you need to undertake now to prepare.

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Capture More Home Services Leads with these Marketing Tips!

home services business wins a new customer

Competition between professional home services businesses like locksmiths, cleaners, plumbers and electricians can be fierce! It can be hard to differentiate your offerings from those of your rival providers, which means that fast and fabulous customer service is critical if you want to come out on top. Making it easy for consumers to find your business online, keeping communication seamless and follow-up professional, will all help your business win jobs and build a loyal customer base.

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12 Simple (Yet Effective) Ways Small Businesses Can Compete With Big Brands [INFOGRAPHIC]

Small Businesses

Small business owners have the immense challenge of competing with their small counterparts along with big companies that play in their space. While it may seem like you are fighting an uphill battle, there are plenty of advantages that small businesses have over their larger competitors. Here are 12 small business marketing tips to help you get noticed.

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How Can Your e-Commerce Business Attract More Customers Online?

business owner implements tactics to attract more customers online

The competitiveness of the online marketplace is only getting harder for smaller or less established businesses. Here are four strategies that can help your e-commerce business sell to more customers online, and even get ahead of your competitors.

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Last-Minute Checklist for Fuss-free Holiday [INFOGRAPHIC]

Holiday Marketing

The holidays are a fun time, but they can also be stressful. So, how can you take one thing off your plate so you’re able to focus on what matters most to you this season? Let’s start with your marketing. Unless your business is marketing, it’s probably not your favourite thing to think about. So, what can you worry less about when it comes to marketing this season?

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Identify Your Ideal Customer With 6 Easy Steps [INFOGRAPHIC]

Identify Your Ideal Customer

Many businesses fall into the trap of marketing to everyone because they think their products and service are needed by them. Getting to know your ideal customer and developing buyer profiles takes time to get right. It is well worth the investment and will benefit every aspect of the business. Here’s a handy guide to help you identify your ideal customer.

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