For businesses that are serious about growth, a Facebook presence is essential. When you’re running a small business, you want to be visible to the most relevant audience possible – people in your local area who need the goods or services your business provides. You should incorporate social advertising in your marketing strategy if you want to reach new customers and leads.
Your audience spends so much time online. A targeted display advertising campaign is a great way to find and promote your business to them. People usually need to see a message 7x on average before they take action, and those who are retargeted by banner ads are 70% more likely to convert. If your business is not utilizing the power of display advertising, it’s time to start!
Around 93% of all web traffic is via a search engine, which is why it’s important for your business to have a successful Search Marketing strategy. We share six tips to help you improve your paid search capabilities to maximise your return on investment.
In our increasingly digital world, consumers expect instant answers from businesses, and if they can’t find the information they need easily on your website, they’ll go elsewhere. We share why Live Chat is a necessity for businesses to connect with their customers like never before.
With 23 days until tax time, we share some insights into how you can take advantage of the growing online retail trend in the lead up to EOFY and beyond.
Can you believe we’re almost halfway through 2022? Consider testing out a new marketing strategy in the last half of the year. If you haven’t already, we suggest you try video marketing as 72% of customers would rather learn about a product or service through a video than text.
Search Engine Optimisation (SEO) is a vital marketing tool to ensure your website is more visible to make it easier for prospects to find you when they search. We’ve pulled together five SEO strategies to help you gain greater visibility by increasing your rank on search engines and ultimately increase website traffic to your business.
Improving your social media engagement is an important way to increase brand awareness, build loyalty and reach potential new customers. Continue reading for tips on how to improve your social media engagement and help expand your business’ reach.
93% of online experiences begin on a search engine. If you’re not at the top of the search results, you are missing out on a lot of clicks and valuable visibility for your business. Set aside some time this month to review important Search Engine Optimisation factors for your business.
After giving your social media sites a little love last month, let’s take it a step further! The average Facebook user clicks on 11 ads per month, so if you’re not already using Facebook Advertising for your business, April is the perfect time to start.