12 Simple (Yet Effective) Ways Small Businesses Can Compete With Big Brands [INFOGRAPHIC]

Small Businesses

Small business owners have the immense challenge of competing with their small counterparts along with big companies that play in their space. While it may seem like you are fighting an uphill battle, there are plenty of advantages that small businesses have over their larger competitors. Here are 12 small business marketing tips to help you get noticed.

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How Can Your e-Commerce Business Attract More Customers Online?

business owner implements tactics to attract more customers online

The competitiveness of the online marketplace is only getting harder for smaller or less established businesses. Here are four strategies that can help your e-commerce business sell to more customers online, and even get ahead of your competitors.

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Last-Minute Checklist for Fuss-free Holiday [INFOGRAPHIC]

Holiday Marketing

The holidays are a fun time, but they can also be stressful. So, how can you take one thing off your plate so you’re able to focus on what matters most to you this season? Let’s start with your marketing. Unless your business is marketing, it’s probably not your favourite thing to think about. So, what can you worry less about when it comes to marketing this season?

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Identify Your Ideal Customer With 6 Easy Steps [INFOGRAPHIC]

Identify Your Ideal Customer

Many businesses fall into the trap of marketing to everyone because they think their products and service are needed by them. Getting to know your ideal customer and developing buyer profiles takes time to get right. It is well worth the investment and will benefit every aspect of the business. Here’s a handy guide to help you identify your ideal customer.

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Facebook Shops: An Introductory Guide for Small Businesses

Consumer making a purchase via Facebook Shops

Facebook positions their revamped Facebook Shops feature as a solution for businesses to strengthen their digital presence, whilst making buying and selling online easier. But just how can Facebook Shops benefit small businesses, and is their timely launch shadowing a darker intent?

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Becoming a Digital Marketing Reseller Could Save Your Business

Young business owner saves business through reselling digital marketing solutions

How can you provide more services to your current customers and grow your business without exhausting all your time and resources? A digital marketing reseller partnership could be the solution. In this article, you will learn what it means to be in a reseller partnership, why you should start one, and how ReachLocal’s digital marketing Reseller Program could be a good fit for you.

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Marketing Trends: Give Your Business an Edge Right Now [INFOGRAPHIC]

Marketing Trends

The world of digital marketing changes fast! As technology evolves and consumer tastes shift, businesses must adjust their marketing tactics and strategy to align with what’s happening in the world around us. This means that even if you were seeing great success with your strategy at the start of last year, the same tactics might not be the right fit for you now. Let’s walk through what you should be doing in the worlds of content marketing, social media, and SEO to connect with consumers in the current market.

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Is Your Business Ready to Reopen?

Business owner considers if he is ready to reopen

As businesses eagerly prepare to reopen their doors to customers, one of the most important aspects they must address is how to best communicate their reopening plans to consumers. This article runs through all the platforms you need up update to strengthen your online presence ahead of reopening.

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Changing Behaviours Impacting Marketing During Covid-19

Woman uses multiple devices to connect with businesses and friends while in isolation at home.

Consumers across Australia and New Zealand are shifting their spending habits to adapt to changes in lifestyle and routine due to Covid-19. Using data provided to us as a Microsoft Advertising Elite Partner and Google Premier Partner, and from other resources, we wanted to share some local stats and figures. These numbers illustrate how consumer attitudes and behaviours have changed, which might impact your businesses’ marketing plans during this time.

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Reinvent Facebook Marketing Strategies During the Pandemic

Changes are inevitable and one thing the digital marketing industry has taught me is to adopt changes fast. Certainly, this year seems to have taught us all to do the same. We won’t go into the details of the pandemic and its impact globally. However, in this article, I want to address the increased use of social media, specifically Facebook, as a result of this outbreak. Whether or not your business has been impacted by COVID-19, Facebook is one platform which every business can include in their marketing efforts.    Facebook Advertising  Facebook usage has increased by 37% from the earlier days of the pandemic outbreak since more and more people are spending time

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