Small business owners have the immense challenge of competing with their small counterparts along with big companies that play in their space. While it may seem like you are fighting an uphill battle, there are plenty of advantages that small businesses have over their larger competitors. Here are 12 small business marketing tips to help you get noticed.
Many businesses fall into the trap of marketing to everyone because they think their products and service are needed by them. Getting to know your ideal customer and developing buyer profiles takes time to get right. It is well worth the investment and will benefit every aspect of the business. Here’s a handy guide to help you identify your ideal customer.
Do you want to get an extra revenue stream for your business? Are you looking for scalable digital marketing products for your clients? Here are a few of the top benefits ReachLocal partners see by using our technology to grow and enhance their business. Increased Revenue and Profit Streams Partnering with us means you don’t need to hire more staff or invest in product development. In fact, our partnership ensures that you are compensated through either a residual compensation plan
Only 46 sleeps till Christmas! The holiday season can sometimes be difficult for local businesses, especially when things are slowing down before the New Year and people are leaving to travel overseas or interstate to visit family. We want your business to thrive this festive season because we know that four in five Australians are deeply connected to the small business sector – through employment, family, or love. Now is a great time to develop a strategy to promote holiday
A great strategy without great creatives is like an unbaked cake. While all the ingredients are present – it won’t rise and be delicious until you’ve applied some heat. You may have an unbeatable offer and a great landing page but you need high quality creatives to inspire your customers to drive click-throughs. In this article we will explore what we know about ad creatives and how we can achieve success with excellent creatives. What we know: Creative quality is
What makes a micro-moment interesting and equally challenging is that it’s not really one moment. In fact, it’s a series of micro-moments that are reflective of how consumers behave today. Why Mobile? Think about it. When you need to find or learn something, do something, discover something, watch something or buy something you reach for your phone. Chances are you’ll find information in the form of a Google Search, how-to video, social media or review site. Mobile has
Did you know poor customer service is estimated to be costing Australian Business $122 billion a year? Customer service is much more than the final transaction between your business and customers. Your customers are engaging with you online – whether it’s through your ads, website or social media channels. So what is the online customer experience like and how can you leverage it for your business? Here are five things you can do to help provide a positive online experience
Is one of your main digital marketing goals to drive leads? Here’s how our client, Phil Gilbert Motor Group, generated more than 2000 leads over the period of one year. Rebecca Browne, Marketing Manager of Phil Gilbert, was looking to move her marketing strategy from traditional to online media. Her prospects and clients were using digital methods during the research process of buying a car. She knew she needed to evolve in order to provide them a positive user experience. That’s
Have you ever read or left a review online? They can be handy when you’re doing research on a product or service and can be useful in providing businesses with feedback. Whether you know it or not, it’s likely that someone has said something about your business on a social site, review page, or local directory listing. In this article we explain how you can monitor your online reputation so that you know what your customers are saying. We’ve also
Recently we looked at five things to say to prospects when they call but are you getting enough phone calls through to your business? In this article we’ll introduce you to a feature of our TotalLiveChat solution that can help make your phone ring more often. Firstly, what is TotalLiveChat? At some point you’ve probably seen a chat box appear on a website asking if you would like some help. ReachLocal’s chat box widget is called TotalLiveChat and is a