What To Look For In A Digital Marketing Reporting Platform

digital marketing reporting platform

Reporting platforms add value by empowering businesses to make demonstrably better data-based decisions. These in turn, help increase profitability and performance.   Marketing reports should be used on a regular basis to monitor the performance of a business’ various marketing initiatives, and to help get a better understanding of their customers.  There are a few important questions a business should ask when looking to get the most out of a marketing reporting platform.   #1 Does the platform give us a good understanding about our leads and


Why Partner with ReachLocal? 5 Marketing Advantages

Do you want to get an extra revenue stream for your business? Are you looking for scalable digital marketing products for your clients?  Here are a few of the top benefits ReachLocal partners see by using our technology to grow and enhance their business. Increased Revenue and Profit Streams Partnering with us means you don’t need to hire more staff or invest in product development. In fact, our partnership ensures that you are compensated through either a residual compensation plan


Digital Marketing Investment: Find out How to Drive ROI

ROI from Your Digital Marketing

Hi and welcome to our three part series on driving ROI from your digital marketing! We understand that as nice as it may be to have a wonderful company culture, an active social media page or processes that run flawlessly, the most important thing that matters to business owners is the bottom line. Every dollar of cash flow counts when it comes to running your business. That’s why we’ve created a series which identifies and explores how you can drive


Why Reporting Matters When it Comes to Digital Marketing

Have you ever bought a lottery ticket and forgotten to check if you’d won? Successful digital marketing is like winning the lottery. If you don’t check your results you may never know how well you did or are doing. Here are three reasons why you need comprehensive, regular reporting to compliment your digital marketing strategy. Never Miss A Lead By regularly monitoring the performance of your digital marketing campaigns you will have complete transparency of metrics like ad impressions, click


A Digital Marketing Strategy That Captures, Converts and Tracks

Advertising online is a great way to get in front of customers when they’re searching for your products and services online. But, where should you start? Words like search engine optimisation, retargeting, remarketing, social media advertising, display ads, and pay per click can all sound complex and confusing. We can help by suggesting the perfect trio to get you started! This solution is one that will get visitors to your site, get them engaging with your business and allow you


Mobile Marketing App – Meet our ReachLocal Mobile App

We’re excited to introduce you to our newly redesigned ReachLocal mobile app, which is now available globally on iOS and Android devices. The latest version of the mobile app features increased visibility into advertising campaign performance and enables faster lead response times. With a powerful new user interface and improved campaign-level reporting, you can easily view campaign summaries or drill down into individual advertising campaigns. This free app allows you to keep track of your campaign results and even respond to


Boost ROI by Combining Search Advertising with Retargeting

search and retargeting

Retargeting can be an incredibly powerful marketing tool which is great for building brand awareness and also helps recapture leads who may not have become a customer when visiting your website. When paired with search advertising, it can help you get even more return on your investment. What is Retargeting? It is a type of display advertising that engages interested prospects who visited your website but may not have converted into a sale. By showing them your ad it encourages them to


Drive Leads With Live Chat Solution: How One Automotive Client Did It

Is one of your main digital marketing goals to drive leads? Here’s how our client, Phil Gilbert Motor Group, generated more than 2000 leads over the period of one year. Rebecca Browne, Marketing Manager of Phil Gilbert, was looking to move her marketing strategy from traditional to online media. Her prospects and clients were using digital methods during the research process of buying a car. She knew she needed to evolve in order to provide them a positive user experience. That’s


Be Visible In The Moments That Matter With These Two Types Of Digital Advertising

Have you ever been told that it’s the journey that matters, not the destination? Local businesses definitely want phones to be ringing off the hook, numerous bookings to be made daily and more customers coming through the doors. But in order to achieve this, we need to redefine and improve the journey that we take our customers on. In most instances purchases are made up of several moments that influence a consumer’s buying decision (leaving aside impulse-buys). So how can


Transform Your Customer Service with These Three Tips

Transform your Customer Service with These 3 Tips

You’re watching the Season Finale of Game of Thrones, and you’re minutes away from a huge plot twist, but suddenly, your internet cuts out! Frustrated, you call your internet provider and explain your situation. The customer service representative is super helpful and gets your connection back up in time to watch the end of the episode. Phew, that was quick and easy! Now imagine if you call up your internet provider and the representative has no desire to understand your