Live Chat: The Secret Weapon Your Website Needs

woman uses live chat to engage with a business online after hours

If you don’t have the means to give website visitors the information they want when they want it, you could be missing out on converting valuable customers! Here are three clear-cut reasons live chat is the secret weapon your businesses’ website shouldn’t be without!


Last-Minute Checklist for Fuss-free Holiday [INFOGRAPHIC]

Holiday Marketing

The holidays are a fun time, but they can also be stressful. So, how can you take one thing off your plate so you’re able to focus on what matters most to you this season? Let’s start with your marketing. Unless your business is marketing, it’s probably not your favourite thing to think about. So, what can you worry less about when it comes to marketing this season?


How Can Live Chat Benefit Your Local Business?

Consumer interacts with local business via live chat

Consumers today expect immediate answers and attentive customer service. Live chat can help your local business deliver that and more. With benefits for customers and businesses alike, if you’re not already employing a live chat solution on your website, now might be a great time to start. Let’s take a look at the benefits live chat can provide your local business.


What To Look For In A Digital Marketing Reporting Platform

digital marketing reporting platform

Reporting platforms add value by empowering businesses to make demonstrably better data-based decisions. These in turn, help increase profitability and performance.   Marketing reports should be used on a regular basis to monitor the performance of a business’ various marketing initiatives, and to help get a better understanding of their customers.  There are a few important questions a business should ask when looking to get the most out of a marketing reporting platform.   #1 Does the platform give us a good understanding about our leads and


Why Partner with ReachLocal? 5 Marketing Advantages

Do you want to get an extra revenue stream for your business? Are you looking for scalable digital marketing products for your clients?  Here are a few of the top benefits ReachLocal partners see by using our technology to grow and enhance their business. Increased Revenue and Profit Streams Partnering with us means you don’t need to hire more staff or invest in product development. In fact, our partnership ensures that you are compensated through either a residual compensation plan


Digital Marketing Investment: Find out How to Drive ROI

ROI from Your Digital Marketing

Hi and welcome to our three part series on driving ROI from your digital marketing! We understand that as nice as it may be to have a wonderful company culture, an active social media page or processes that run flawlessly, the most important thing that matters to business owners is the bottom line. Every dollar of cash flow counts when it comes to running your business. That’s why we’ve created a series which identifies and explores how you can drive


Why Reporting Matters When it Comes to Digital Marketing

Have you ever bought a lottery ticket and forgotten to check if you’d won? Successful digital marketing is like winning the lottery. If you don’t check your results you may never know how well you did or are doing. Here are three reasons why you need comprehensive, regular reporting to compliment your digital marketing strategy. Never Miss A Lead By regularly monitoring the performance of your digital marketing campaigns you will have complete transparency of metrics like ad impressions, click


A Digital Marketing Strategy That Captures, Converts and Tracks

Advertising online is a great way to get in front of customers when they’re searching for your products and services online. But, where should you start? Words like search engine optimisation, retargeting, remarketing, social media advertising, display ads, and pay per click can all sound complex and confusing. We can help by suggesting the perfect trio to get you started! This solution is one that will get visitors to your site, get them engaging with your business and allow you


Mobile Marketing App – Meet our ReachLocal Mobile App

We’re excited to introduce you to our newly redesigned ReachLocal mobile app, which is now available globally on iOS and Android devices. The latest version of the mobile app features increased visibility into advertising campaign performance and enables faster lead response times. With a powerful new user interface and improved campaign-level reporting, you can easily view campaign summaries or drill down into individual advertising campaigns. This free app allows you to keep track of your campaign results and even respond to


Boost ROI by Combining Search Advertising with Retargeting

search and retargeting

Retargeting can be an incredibly powerful marketing tool which is great for building brand awareness and also helps recapture leads who may not have become a customer when visiting your website. When paired with search advertising, it can help you get even more return on your investment. What is Retargeting? It is a type of display advertising that engages interested prospects who visited your website but may not have converted into a sale. By showing them your ad it encourages them to