Lead Nurturing Archives - ReachLocal AU Blog

What To Look For In A Digital Marketing Reporting Platform

Reporting platforms add value by empowering businesses to make demonstrably better data-based decisions. These in turn, help increase profitability and performance. Marketing reports should be used on a regular basis to monitor the performance of a business’ various marketing initiatives, and to help get a better understanding of their customers. There are a few important questions a business should ask when looking to get the most out of a marketing reporting platform. #1 Does the platform give us a good understanding about our leads and

Why Partner with ReachLocal? 5 Marketing Advantages

Do you want to get an extra revenue stream for your business? Are you looking for scalable digital marketing products for your clients? Here are a few of the top benefits ReachLocal partners see by using our technology to grow and enhance their business. Increased Revenue and Profit Streams Partnering with us means you don’t need to hire more staff or invest in product development. In fact, our partnership ensures that you are compensated through either a residual compensation plan

How Does Geofencing Work to Target Your Ideal Audience?

Wouldn’t it be great if you could target people who enter a specific location like your business or an event you’re hosting? Imagine if your ad could show up on their favourite mobile app at that exact moment. We have the perfect mobile display advertising tactic to do just that – it’s called GeoFence! If you’re wondering how Geofencing works, it is a location-based mobile technology that lets you define a specific, geographic area for displaying your ads on mobile

Why Reporting Matters When it Comes to Digital Marketing

Have you ever bought a lottery ticket and forgotten to check if you’d won? Successful digital marketing is like winning the lottery. If you don’t check your results you may never know how well you did or are doing. Here are three reasons why you need comprehensive, regular reporting to compliment your digital marketing strategy. Never Miss A Lead By regularly monitoring the performance of your digital marketing campaigns you will have complete transparency of metrics like ad impressions, click

A Digital Marketing Strategy That Captures, Converts and Tracks

Advertising online is a great way to get in front of customers when they’re searching for your products and services online. But, where should you start? Words like search engine optimisation, retargeting, remarketing, social media advertising, display ads, and pay per click can all sound complex and confusing. We can help by suggesting the perfect trio to get you started! This solution is one that will get visitors to your site, get them engaging with your business and allow you

Drive Leads With Live Chat Solution: How One Automotive Client Did It

Is one of your main digital marketing goals to drive leads? Here’s how our client, Phil Gilbert Motor Group, generated more than 2000 leads over the period of one year. Rebecca Browne, Marketing Manager of Phil Gilbert, was looking to move her marketing strategy from traditional to online media. Her prospects and clients were using digital methods during the research process of buying a car. She knew she needed to evolve in order to provide them a positive user experience. That’s

Marketing Budget Allocation Best Practices: Get the Most Out of It

With so many different marketing options and opportunities – paid search, social media advertising, SEO and more – it can be hard to determine what’s really working for your business. You may wonder – “Where is my marketing budget actually going? What’s working? What’s not?” Know that you are not alone – many local businesses have the same concerns. While you can actively advertise in as many places as possible, the real factor in measuring success for most local businesses

Boost Website Conversions With These 3 Tricks

Whether you’re focusing on SEO, social media or paid advertising, the end goal of your marketing campaigns is to convert visitors of your website into customers. You might have it under control with a well-designed website, easy-to-find contact information, submission forms and a process for responding to people who call or email you. Did you know there’s even more you could be doing to convert visitors into leads? Here are three things you can do to get more conversions from

Turn Conversations into Conversions with TotalLiveChat

Recently we looked at five things to say to prospects when they call but are you getting enough phone calls through to your business? In this article we’ll introduce you to a feature of our TotalLiveChat solution that can help make your phone ring more often. Firstly, what is TotalLiveChat? At some point you’ve probably seen a chat box appear on a website asking if you would like some help. ReachLocal’s chat box widget is called TotalLiveChat and is a

Are You Saying the Right Things to Prospects When They Call?

When potential customers call, does someone always answer the phone? Do your staff members ask the right questions to move them towards a purchase? Here are the five things local business should say to prospects when they call. 1. Hello. Yes, we know it’s obvious. But by answering the phone when it rings, you’re already ahead of the game. Too often, phones go unanswered or callers get sent straight to voicemail. This can be off-putting and can be an open