Google’s Chrome Update: Killing Third-Party Cookies (with FLoC)

Google Chrome third-party cookie update

Google have announced they will phase out third-party cookies in their Chrome browser by 2022. Keep reading to gain an understand of what third-party cookies are, why browsers are getting rid of them, and what Google is doing with their privacy sandbox initiative to ensure privacy for consumers and targeting effectiveness for advertisers.

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Prepare Your Website for Google’s Page Experience Update

seo analyst works with business owner to update website

Google will highlight search results that have a great page experience in their mid-June 2021 update. Is your business website well prepared for these upcoming algorithm changes? Keep reading to understand how Google’s renewed focus on page experience factors will impact your businesses’ website, and the steps you need to undertake now to prepare.

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Understanding Google Shopping [INFOGRAPHIC]

Understanding Google Shopping

Australia saw a huge influx of consumers turning to online shopping channels with 200,000+ new households shopping online in April 2020 alone. Despite turning to online out of necessity, consumers find online shopping journey’s twice as satisfying as brick and mortar buying, making its continued growth expected. So, if you’re in the retail space, you don’t want to miss out on this opportunity and one type of digital advertising tactic that should absolutely be on your radar is Google Shopping Ads. Check out this infographic to learn more.

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Trust a Microsoft Advertising Partner to Help Grow Your Business

man searches using Microsoft Edge

ReachLocal Australia & New Zealand is thrilled to announce we’ve maintained our Elite tier status in the Microsoft Advertising Partner Program for 2021. This valuable partnership allows us to ensure our clients are showing up in all the right places, in the most impactful ways.

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5 Marketing Trends to Watch in 2021

woman reads about 2021 marketing trends on her iPad

Brands and businesses are looking to technological advancement and social cues to guide their marketing for the year ahead. We suggest you keep doing what’s worked for your business last year and add some of these trends into your mix to take your marketing to the next level. Here are five digital marketing trends to watch out for in 2021.

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Boost Your Google Click-Through Rate with Seller Ratings

customer clicks ad showing Google seller rating

Having Googles seller rating extension on your search advertising campaigns and organic listings can also result in higher click-through-rates and may be the key to getting more qualified leads, and ultimately more sales, for your business.

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Search Advertising with ReachLocal

Search Advertising

ReachSearch, ReachLocal’s Search Engine Advertising solution uses award-winning conversion technology that optimises to return on investment. It’s backed by our Marketing Experts, who own your online business growth, and best of all, you can view your campaign results and manage your leads through our digital reporting platform, 24/7. Watch our short video to understand how our ReachSearch solution can help you to achieve more through your Search Advertising campaign.

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8 Things Your Website Can Do to Get More Customers

Your website can become a powerful marketing tool with ReachEdge

Your site can become a powerful marketing tool that helps you turn visitors into customers, simply by using the right software. Here are eight powerhouse lead and call tracking capabilities your website gets with ReachEdge lead conversation software.

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The Beginner’s Guide to Mobile Marketing [INFOGRAPHIC]

Mobile Marketing Guide

Mobile Marketing has taken over the digital marketing space. More and more consumers are searching for businesses from their phones and tablets, and marketers are adjusting their online presence for this shift away from desktop searching. If your business has not got a mobile marketing strategy in place, you could be missing out on a lot of customers! This infographic will walk you through how to jump start your mobile marketing strategy today.

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9 Ideas for Your Business to Create Instagram Reels [INFOGRAPHIC]

Learn about Instagram Reels from ReachLocal

The latest trend on social media is Instagram Reels: short videos that can be synced to music or audio clips. If you have a good following on Instagram, why not give Instagram Reels a try with these nine creative ideas for businesses.

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