Having worked closely with Microsoft Advertising for many years, ReachLocal is excited to see how Generative Pretrained Transformer (GPT), is going to improve our client marketing campaigns, as it represents the next stage in the evolution of Microsoft Advertising.
6 Tips to Improve Your Search Advertising
Around 93% of all web traffic is via a search engine, which is why it’s important for your business to have a successful Search Marketing strategy. We share six tips to help you improve your paid search capabilities to maximise your return on investment.
Trust a Microsoft Advertising Partner to Help Grow Your Business
ReachLocal Australia & New Zealand is thrilled to announce we’ve maintained our Elite tier status in the Microsoft Advertising Partner Program for 2021. This valuable partnership allows us to ensure our clients are showing up in all the right places, in the most impactful ways.
Learn the Basics of Pay-Per-Click (PPC) Advertising
Do you find yourself asking what is Pay-Per-Click (PPC) and how is it different from other digital marketing models? Don’t worry, you’re not alone. PPC ads are a popular form of Digital Marketing, with approximately 45% of businesses investing in PPC advertising. In this blog, we are going to introduce you to PPC and help answer your common questions. What is PPC? PPC is an online advertising pricing model in which the advertiser pays each time a user clicks on one of their online ads. The objective is to drive the person to the advertiser’s website through a click, where that user can purchase a service