Around 93% of all web traffic is via a search engine, which is why it’s important for your business to have a successful Search Marketing strategy. We share six tips to help you improve your paid search capabilities to maximise your return on investment.
With 23 days until tax time, we share some insights into how you can take advantage of the growing online retail trend in the lead up to EOFY and beyond.
Once you’ve claimed and verified a business on Google, it’s time to take it a step further and optimise your listing. Here are four simple tips to help you actually show up in the local searches.
Ever wonder how Google knows exactly where businesses are, how to contact them, and what their hours of operation are? If you’re just starting out and want to put your business on the map or have been struggling to get customers in the door, it’s time for Google My Business. Learn how you can claim your business listings on Google with 2 easy steps.
Google have announced they will phase out third-party cookies in their Chrome browser by 2022. Keep reading to gain an understand of what third-party cookies are, why browsers are getting rid of them, and what Google is doing with their privacy sandbox initiative to ensure privacy for consumers and targeting effectiveness for advertisers.
Google will highlight search results that have a great page experience in their mid-June 2021 update. Is your business website well prepared for these upcoming algorithm changes? Keep reading to understand how Google’s renewed focus on page experience factors will impact your businesses’ website, and the steps you need to undertake now to prepare.
Australia saw a huge influx of consumers turning to online shopping channels with 200,000+ new households shopping online in April 2020 alone. Despite turning to online out of necessity, consumers find online shopping journey’s twice as satisfying as brick and mortar buying, making its continued growth expected. So, if you’re in the retail space, you don’t want to miss out on this opportunity and one type of digital advertising tactic that should absolutely be on your radar is Google Shopping Ads. Check out this infographic to learn more.
Having Googles seller rating extension on your search advertising campaigns and organic listings can also result in higher click-through-rates and may be the key to getting more qualified leads, and ultimately more sales, for your business.
Do you find yourself asking what is Pay-Per-Click (PPC) and how is it different from other digital marketing models? Don’t worry, you’re not alone. PPC ads are a popular form of Digital Marketing, with approximately 45% of businesses investing in PPC advertising. In this blog, we are going to introduce you to PPC and help answer your common questions. What is PPC? PPC is an online advertising pricing model in which the advertiser pays each time a user clicks on one of their online ads. The objective is to drive the person to the advertiser’s website through a click, where that user can purchase a service
Google has recently rolled out several new features in Google My Business (GMB) to help businesses improve their presence in online search, and better interact with current and potential customers. Since launching five years ago, Google My Business has helped 150 million local businesses connect with local people. The platform has continually evolved to provide a better experience for both businesses and users. Let’s find out what these new features do! Welcome Offers Who doesn’t like a deal or two? Welcome Offers
