8 Things Your Website Can Do to Get More Customers

Your website can become a powerful marketing tool with ReachEdge

Your site can become a powerful marketing tool that helps you turn visitors into customers, simply by using the right software. Here are eight powerhouse lead and call tracking capabilities your website gets with ReachEdge lead conversation software.

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The Beginner’s Guide to Mobile Marketing [INFOGRAPHIC]

Mobile Marketing Guide

Mobile Marketing has taken over the digital marketing space. More and more consumers are searching for businesses from their phones and tablets, and marketers are adjusting their online presence for this shift away from desktop searching. If your business has not got a mobile marketing strategy in place, you could be missing out on a lot of customers! This infographic will walk you through how to jump start your mobile marketing strategy today.

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9 Ideas for Your Business to Create Instagram Reels [INFOGRAPHIC]

Learn about Instagram Reels from ReachLocal

The latest trend on social media is Instagram Reels: short videos that can be synced to music or audio clips. If you have a good following on Instagram, why not give Instagram Reels a try with these nine creative ideas for businesses.

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Why Your Lead Gen Strategy Should Include YouTube Ads

Consumers watch YouTube Ads in a group

YouTube is fertile ground for advertising, providing access to a huge population of potential customers. For local businesses, there is a great opportunity to capture the attention of a new, broader, more relevant audience with your advertising. Let’s walk through everything you need to know about YouTube advertising, from what it is, to the types of ads you can run, and how to get the most out of each campaign.

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Things You Should Know About Display Advertising [INFOGRAPHIC]

Display advertising

Display advertising, also known as ‘banner ads’ are ads that appear in front of your ideal prospects when they are browsing the web, reminding them about your brand, business, products and services. Use this infographic as your personal guide to setting up a successful Display Advertising campaign.

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Top Marketing Podcasts to Listen to

Podcasts have grown immensely popular in the past couple of years, although they have been around for nearly a decade.   More than 30% of Australians are tuning into a podcast each month, claiming to listen to about six episodes a week. If you fall into this category of listeners then this article might interest you, especially if you are a marketer or a small or medium-sized business owner!   Digital Marketing is constantly evolving, meaning it is essential to have continuous learning to keep up with changes and developments. There is a list of marketing podcasts

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Our Predictions: Top Digital Marketing Trends 2020

Prediction 2020 ReachLocal

The most awaited year for marketers and advertisers is here. This year we are going to see more digitalisation and automated interaction between brands and consumers. In this blog, we will share with you our predictions to give you a competitive advantage for your 2020 marketing.   Marketing Trend: Data-Driven Marketing   Data-driven marketing has evolved from simply measuring bounce rates and cost-per-click. Businesses are now recognising the importance of analysing data to understand consumer behaviour and interactions in order to cater to a consumer’s personal needs. In

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A Day in the Life of a Client Success Manager

Digital marketing is high in demand, especially with more and more businesses investing in digital marketing than ever before, resulting in a vast range of roles and skills. Some time ago we told you what a Digital Marketing Consultant does, their day to day responsibilities, how they bring on new clients and a lot more. Today, we want to give you insights into the role of a Client Success Manager (CSM), the analytical mind, responsible for running digital campaigns.  Let’s find out from Filipe Ferrao what it’s like

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Learn the Basics of Pay-Per-Click (PPC) Advertising

Do you find yourself asking what is Pay-Per-Click (PPC) and how is it different from other digital marketing models? Don’t worry, you’re not alone. PPC ads are a popular form of Digital Marketing, with approximately 45% of businesses investing in PPC advertising. In this blog, we are going to introduce you to PPC and help answer your common questions.  What is PPC? PPC is an online advertising pricing model in which the advertiser pays each time a user clicks on one of their online ads. The objective is to drive the person to the advertiser’s website through a click, where that user can purchase a service

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Where is Video Marketing Going? [INFOGRAPHIC]

Video Marketing ReachLocal

Video marketing has become an important strategy for both B2B and B2C businesses. Its value is increasing as 72% of people prefer video over text when learning about a new product or service. More and more businesses are seeing the benefits of incorporating video as part of their marketing strategy. How can you leverage video for your business?

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