Trends Archives - ReachLocal AU Blog

Our Predictions: Top Digital Marketing Trends 2020

The most awaited year for marketers and advertisers is here. This year we are going to see more digitalisation and automated interaction between brands and consumers. In this blog, we will share with you our predictions to give you a competitive advantage for your 2020 marketing. Data-Driven Marketing Data-driven marketing has evolved from simply measuring bounce rates and cost-per-click. Businesses are now recognising the importance of analysing data to understand consumer behaviour and interactions in order to cater to a consumer’s personal needs. In 2020, 40% of

Video Marketing is Growing!

In December 2018, we predicted that video marketing would be the most prominent trend of 2019, and we were right. As of this year, 87% of businesses have used video as a marketing tool. Video today has a significant impact on consumers’ choices and buying decisions, so it’s essential for marketers to understand the most valuable ways to apply it. Let’s find out where is video going this year. Going Live Live videos resonate well with audiences because they provide a ‘real experience’ which helps shape brand image and loyalty. 78% of

OK Google, Optimise My Business For Voice Search 

We are all aware that voice technology is on the rise. With tech giants building more devices with digital assistants and consumer demand growing, one thing is clear; voice search is here to stay.   Current trends 41% of adults and 55% of teens are using voice search daily, making this a trend that cannot be ignored. What does this mean for our Australian market and local businesses? Our Product Manager Rooman Osamany notes, “We have seen this reoccurring trend with all our solutions – whether it is YouTube Advertising, ReachSearch or ReachDisplay, we notice here in Australia we pick up on trends not long after they have gained popularity in the

Video Advertising – Why It Works

There is no shortage of material circulating business hubs imploring marketers to make the shift towards video advertising – but what is it about video content that makes it so successful? The plain and simple answer is that it works. Here are a few insights into the powers at play when it comes to why video advertising is taking the market by storm, and why more and more businesses are (rightly) jumping on the bandwagon. #1 Video Advertising Increases

Digital Marketing Tips For The Holiday Season

Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you

Target Local Customers Quickly and Efficiently

Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Advertising: Search ads appear at the top of search results when people look for products and services. These ads make sure that your

Your Top 5 Geofencing Questions, Answered!

Geofencing – it sounds like a complex marketing term. But it doesn’t have to be difficult to understand or implement. We’ve answered five of the most commonly asked questions with everything you need to know about this location-based marketing technology. First of All, What is Geofencing? Our top geofencing tactics for small companies provide an effective way, targeting consumers at a hyperlocal level to increase brand awareness and conversions in your area or virtual perimeter using GPS. When a mobile

The Inside Scoop: Microsoft/Bing Roundtable, Powered by ReachLocal

If you haven’t already heard, we had the pleasure of hosting a Microsoft Bing Roundtable Session for an exclusive group of ReachLocal business partners at our Sydney Headquarters last week. While you can read more about the event here, I’m sure you’re keen to learn about the key insights and details that were discussed with Rik van der Kooi. Rik van der Kooi (Corporate VP Microsoft Search Advertising, Seattle USA) took our guests and team through the following topics: Growing

Microsoft/Bing Lunch and Roundtable, Powered by ReachLocal

Every day is exciting at ReachLocal. But, Monday was an extra special day at the ReachLocal APAC Headquarters because we hosted a VIP Microsoft/Bing Business Lunch and roundtable, for our partners. Not only was there delicious food on offer, but the office was buzzing with an inquisitive group of business partners who had received an exclusive invite to meet Rik van der Kooi, in his first ever visit to Australia. About Rik van der Kooi: Rik van der Kooi is