5 Digital Trends Transforming the Way We Use the Internet

5 Digital Trends Transforming the Way We Use the Internet

Gone are the days when we’d pull out an encyclopaedia or go to a library to do research or find the answer to a mind boggling question. Now we just ‘Google it’. How we find and consume information has evolved immensely since the era of internet. These five statistics about how we search for information online and use our devices to stay connected may just blow your mind. 10.7 million Internet users in Australia go online more than once a

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Could the Goldfish Dominate a Digital World?

Did you know goldfish have an attention span of 9 seconds which is sadly, longer than the average human? A recent Microsoft study highlighted the deteriorating attention span of humans, saying it has fallen from 12 seconds in the year 2000, to eight seconds in 2016. This is claimed to be the effects of an increasingly digitalised lifestyle on the brain. Microsoft’s study found that people are more easily distracted in the presence of devices with screens. “Digital lifestyles affect

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Using Twitter for Small Business: 5 Social Media Tips

This week Twitter turned 10! Happy Birthday, Twitter! With popular social media platforms emerging every month such as Instagram and SnapChat, Twitter may seem like the forgotten form of social media. But did you know Twitter actually offers a lot of potential for local businesses? From engagement to brand management, Twitter makes it easy for businesses to stay connected with their customers online. Here are five tips to keep in mind for your Twitter strategy. Add Images to Tweets Tweets

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Have You Met Facebook’s New Emoji Reactions?

Facebooks New Emojis

If not, where have you been for the last day or so? Facebook’s new emoji reactions are the talk of the social media town. We’d like to take this opportunity to introduce you all to Like’s family: Love, Haha, Wow, Sad and Angry. Facebook users can still respond to a post with their good old friend “like”. But now, by holding down the like button on a mobile or hovering over the like icon on a desktop, you get an

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What You Need to Know about Google’s Penguin Algorithm Update

What You Need to Know About Google's Update

Google has announced that the next Penguin update will allow users to see some great site benefits. Sounds exciting – but what does this actually mean? The Penguin algorithm will work in real time and we can expect to see improved site rankings (as well as penalties) when Google discovers good link building efforts or toxic links on a site. Why is this Penguin Algorithm update exciting? Firstly, how much do you already know about Penguin? In April 2012, Google

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Digital Never Sleeps

Fashion Never Sleeps So Neither Do We

In my recent travels through London I saw this sign in one of the many H&M stores I visited. My very first thought was Yes! Anything I don’t buy today I can buy online. But being a digital marketer, the message struck a chord with me. Here are the 3 things it made me think: It’s not just fashion that never sleeps Shoppers are now online at all hours of the day, purchasing everything from books to computers to cars

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Facebook Changes: How They Effect Small Businesses

Every now and then, the specialists over at Facebook like to change things up and that’s why it is no surprise that we are seeing a number of new features being rolled out by the social networking site. You may have started to notice some of these features make a subtle appearance the last time you checked your Facebook account. These new features will improve personalisation and the overall user experience across the platform. Here are our favourite 5 new

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Content Blockers in Apple’s iOS9: Much Ado About Nothing?

Apple i0s9 Content Blocker

The latest iOS release, iOS9, includes support for content blockers, or applications that can block certain types of content from the Safari mobile browser. This includes ads, cookies, media, tracking code, and more that run in the background of most web pages. While some of these apps claim to reduce page load times and data traffic, they can ultimately hurt websites and businesses that are running any type of advertising or analytics. How prevalent are content blockers? Many of these

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Google’s Local Map Listing Appearance Has Changed Again

Google's Local Map Listing Appearance Has Changed

On Friday the 7th of August, Google rolled out a major change to their results page, specifically to the local listings ‘Map Pack.’ Below is what the map pack looked like on the 6th of August:   This is what the ‘Map Pack’ result looks like now for the same search term: The first image above is referred to as the ‘7 Pack’. This consists of 7 business listings with accompanying map listings. Before Friday, map listing packs were shown

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Facebook Buy Button: What It Means for Your Business

Trial Of Buy Button On Facebook

Google, Pinterest and Twitter all have their own buy buttons and now Facebook is in the process of trialling a new way of shopping and selling through its own site. It is becoming more and more common for people to shop online and on mobile devices. That’s why Facebook’s move makes sense to let certain stores sell their products directly through the social networking site via a “buy” button. This will help businesses drive sales directly through the newsfeeds of their

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