Retargeting can be an incredibly powerful marketing tool which is great for building brand awareness and also helps recapture leads who may not have become a customer when visiting your website. When paired with search advertising, it can help you get even more return on your investment.
What is Retargeting?
It is a type of display advertising that engages interested prospects who visited your website but may not have converted into a sale. By showing them your ad it encourages them to return. You can read more about how both search and site retargeting work here.
How Does Site Retargeting Lift Search Advertising Results?
If you’re running a search advertising campaign, retargeting is the perfect addition to boost your efforts. A prospect may visit your website but leave without contacting you. Running a retargeting campaign will allow them to continue seeing your ads across the web on different sites and apps. This helps keep you top-of-mind, boosts brand awareness and works to win back site visitors who didn’t convert the first time.
It Can Help You Reach New Audiences Too!
Running a search advertising campaign delivers increased traffic to your website. If you want an expanded audience to your website consider combining this with search retargeting. This targets users who have performed a search for keywords related to your business but didn’t necessarily click on your ad or visit your website. This enables you to reach more people who already have intent to find out more or purchase your products or services.
How Does this Work?
This method is based on creating lookalike audiences and uses data to target new users who have similar characteristics and online behaviours to your website visitors. This expands your audience to more people who are likely to be interested in your business.
When paired with search advertising, retargeting really works to boost your efforts through increased brand awareness and a higher likelihood that users will think of your business when they are ready to buy.