Are your ads generating a lot of impressions, but not from the right people? How can you make sure the impressions you are getting are from people who are interested in your business?
We have the answer! Have you ever heard of lookalike audiences? They are an effective way to ensure your ads are reaching the right types of prospects.
But first… you need to understand how site retargeting works
Site retargeting is an effective advertising method that allows businesses to target ads to people who recently visited their business website. As site retargeting reaches people who are already familiar with your business it works well for keeping your business top of mind and encourages them to return to your website. But do you wish there was a way for your ads to reach new, interested audiences who aren’t already familiar with your brand?
Say hello to lookalike audiences
With lookalike audiences, you can expand your retargeting to new audiences who are likely to have an interest in your business, even if they’re not familiar with you yet. It enables you to build brand awareness and engage new prospects who could potentially become customers.
How do lookalike audiences work?
The publisher you’re using to run your ads will match information about your current site visitors to people who have similar behaviours to build out a new audience. Information such as location, age range, interests and recent sites they’ve visited is used to find new users who look and act like your existing site visitors.
Who would lookalike audiences work best for?
Any business that wants to grow its display advertising target audience will benefit from lookalike audience targeting. Even if you’re already generating a lot of website traffic, your site retargeting ads will re-engage existing prospects. And lookalike audiences work to expand your reach to even more people who are likely to be interested in your business.
Using lookalike audiences is a smart way to expand your advertising reach to new people online. As lookalike audiences have specific characteristics you know your advertising budget will be well spent in reaching the right people. To find out more, contact us today!