Facebook Engagement – How Can You Stand Out?

Every 60 seconds on Facebook:

  • 136,000 photos are uploaded
  • 293,000 statuses are updated
  • 510,000 comments are posted

So it goes without saying that standing out and fighting for attention has become more competitive than ever! With this much activity buzzing on one platform, is it worth sharing content and competing for engagement? The answer is YES!

Connecting with your audience on social media is crucial for your brand and posting regularly shows that your business is socially engaged. People like to be able to connect with a business, see what’s new and hear what other people have to say. Facebook is a great place to do all of these things. If you’re looking for ways to get better social media engagement, look no further. Here are four tips to help you stand out on Facebook.

Post Regularly

People like routine and checking social media pages has become a habit for most of us. It is one of the first things many of your customers do in the morning and one of the last things they probably do before they go to sleep. To  get in front of these users make sure you’re posting on a regular basis. If you can’t post every day, at least engage with other posts daily by liking, re-sharing, or commenting to show you not only push out your own content, but also care about your industry and audience too.

Grab Attention With Images

Visual content is 40 times more likely to get shared on social media than other types of content. So it’s a no-brainer to share content such as images and GIFs. People will notice a photo before they notice the words so make sure your photos are interesting, engaging and compelling. But also make sure you’re complimenting your images with quality content. An amazing visual won’t make up for sub-par content. If possible, always try to include images to optimise clicks and shares.

Post Videos Directly On Facebook

If you really want to hit next level social media engagement – use videos! Videos have a whopping 135% greater organic reach compared to images. When users are scrolling through their newsfeed, videos automatically start to play and can immediately capture attention.

Not only does adding videos into your social media strategy increase engagement, but they are easy to upload. In fact, it is recommended to share videos organically, meaning upload them directly to Facebook from your device versus sharing a video from YouTube. This is preferred because Facebook wants to keep its users on their platform.

Ideas for video content include showing what goes on behind the scenes at your workplace, explaining your how your products work, or addressing frequently asked questions. Commit to sharing more videos on your page to get your followers watching you!

Be Personable and Accessible

You want to come off as transparent and accessible to your consumers. The more personable your content is, the easier it is for people to relate to you. This can be done by sharing photos of work events and highlighting your top performing staff. People like relating a face to a business as this shows authenticity and builds trust for your business.

Incorporate these tips into your social media strategy and see your Facebook engagement grow. Ultimately, this can encourage your audience to your buy your products, do business with you and even become repeat customers. To learn more about propelling your social media marketing, get in touch with us today!

Nishtha Handa

Nishtha is the Content Marketing Manager at ReachLocal. She has experience in digital marketing, social media management, and content creation for small and medium businesses. She specialises in guiding businesses to improve their social media and digital marketing. When she's not writing about online marketing or researching the latest digital tips and trends, she's planning her next holiday destination, baking a cake or binge watching Netflix.

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