Retargeting Impressions: How to Make Them Matter

Have you ever met someone who left a lasting impression because they were at the right place at the right time and were easy to work with? Your business can have the same impact through retargeting.

You can put your business back in front of people who have already visited your website or are looking for what you offer with this smart technology.

Here’s how it works:

Retargeting how it works

Site Retargeting

When a prospect leaves your website, that doesn’t mean it’s over between your business and that visitor. You may already be investing in search advertising or search engine optimisation. But with more people looking for online information at work, on public transport and on mobile devices – it’s easy to get distracted. That’s why you need a way for your business to send a subtle reminder. Site retargeting assists in recapturing interested website visitors.

Search Retargeting

Sometimes people may not even make it to your website. Retargeting can be your second chance at making a great first impression. Search retargeting specifically targets people who have already expressed interest by using keyword terms related to your products or services in search engines such as Google. This means they are more likely to be receptive to your products, brand message or call-to-action. If they see your message at the right time, there is a higher chance of them clicking your ad, conducting a search for your business name or remembering you when they are ready to buy.

One of the great features of search retargeting is that you are no longer competing with other businesses that are bidding on the same keywords. Instead, your business has an opportunity to grab that prospect’s attention by proactively providing them what they were looking for with a catchy design, business information and a direct call to action.

ReachLocal combines both search and site retargeting in one powerful product called ReachRetargeting. You can learn more about this unique solution here.


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