Many businesses fall into the trap of marketing to everyone because they think their products and service are needed by them. Reaching an audience of this size can be very expensive and time-consuming. No business – especially a young start-up – can be all things to all people. The more you narrowly define your market, the more effective you’ll be at reaching them and getting your message across.
Getting to know your ideal customer and developing buyer profiles takes time to get right. It is well worth the investment and will benefit every aspect of your business.
From product development to content marketing and sales prospecting – an in-depth understanding of your customers will ensure your efforts are not wasted on people who were never going to buy your products or use your services.