Things You Should Know About Display Advertising [INFOGRAPHIC]

Display advertising

Display advertising, also known as ‘banner ads’, appears in front of your ideal prospects when they are browsing websites, but not necessarily searching for your product or service.  Display Ads provide a great opportunity for businesses to put themselves in front of their potential customers. Remind about your brand by appearing on web pages they frequently visit. This way, you will stay in front of your prospects based on their online behaviour and physical location throughout their buyer’s journey. Here’s your own personal guide in setting up a successful Display Ads campaign.   We are here to help!  If you need more comprehensive information, feel

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Reopen? Drive Customers To Your Business

how to drive customers to your reopen business

No one knows for sure how consumers will react to non-essential businesses being open again. Some may be wary of visiting increasingly crowded public spaces, or of frivolously spending money right now. But there will be others who joyfully rush through shopping centre doors, their money burning a proverbial hole in their pocket.   Either way, you should consider offering incentives to show customers why they should visit your business first. Think about running limited-time promotions on your services and products. Hosting a reopening event with giveaways, training sessions, or demonstrations is a great way to attract consumers into your

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Is Your Business Ready to Reopen?

Business owner considers if he is ready to reopen

As businesses eagerly prepare to reopen their doors to customers, one of the most important aspects they must address is how to best communicate their reopening plans to consumers. We’ve stressed before the importance of timely, relevant, consistent communication during the pandemic, and this should continue in any messaging you put out surrounding plans to reopen. Addressing and alleviating consumer health and safety concerns should be paramount. You want to inspire confidence among your customers, as well as promote your reopening. Once you have your message, be sure to update your online presence on all the following platforms.  Prepare Your Website  Prepare or draft

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There’s Never Been a Better Time to Advertise on Facebook

Advertise on Facebook to drive customers to your business

Facebook usage is up, with a record number of people using the platform in the first quarter of 2020. However, the company has experienced a “sudden and significant” drop in advertising, impacted by the ongoing coronavirus pandemic. Many businesses have reacted to Covid-19 by pulling ad spend, resulting in decreased marketplace competition on the platform. Across our advertisers, ReachLocal has seen a 17% decrease in the cost of buying 1,000 impressions on Facebook. This is the lowest CPM seen since 2017, meaning that it’s cheaper now than ever before to advertise on Facebook.  This trifecta of

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Advertising During Covid-19: Search, Display and Social Media

consumers using different devices to access the internet during covid-19

Advertising across Search Engines, Display and Social Media is easy, and these platforms can drive traffic, increase sales, and create loyal customers for even the smallest budgets. Let’s look at how these three advertising solutions could benefit your business through this uncertain time. Search Engine Advertising  Search is great because you only pay when interested customers click on your ads! Consider expanding your reach across multiple search engines to include Bing, which now has a 7.7% share of the desktop search market in Australia. Many advertisers see even cheaper clicks on Microsoft Advertising than on Google. It may be fair to

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Changing Behaviours Impacting Marketing During Covid-19

Woman uses multiple devices to connect with businesses and friends while in isolation at home.

Over the past two months, I’ve noticed some distinct changes in my activities and spending habits due to social distancing measures. While I’ve happily saved money usually spent tapping on-and-off public transport, and swapped an expensive gym membership for free laps around Centennial Park on my own two legs, I have also increased my spending in several unexpected places. Purchases of plants and artwork to make our flat a nicer place to be in, and cooking appliances and accessories to create gourmet dishes and home. I’m also pretty sure my

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Reinvent Facebook Marketing Strategies During the Pandemic

Changes are inevitable and one thing the digital marketing industry has taught me is to adopt changes fast. Certainly, this year seems to have taught us all to do the same. We won’t go into the details of the pandemic and its impact globally. However, in this article, I want to address the increased use of social media, specifically Facebook, as a result of this outbreak. Whether or not your business has been impacted by COVID-19, Facebook is one platform which every business can include in their marketing efforts.    Facebook Advertising  Facebook usage has increased by 37% from the earlier days of the pandemic outbreak since more and more people are spending time

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COVID-19: Tips to Cope with Social Distancing [INFOGRAPHIC]

We will get through this together

The recent outbreak of the COVID-19 virus has impacted people in several ways. Social distancing and isolation have been affecting the ability to carry out normal routines while the state of uncertainty may leave people feeling anxious or overwhelmed. Although there are many things out of control, there are a few things where we can work together during these challenging times. Here are some health and well-being tips to help you cope with social distancing, and look after yourself and others during this difficult time.  

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COVID-19: Online Presence Checklist

Woman updates her businesses online presence whilst working from home with her dog.

For many of us right now the situation is ‘business not as usual’.  To make sure consumers are kept up-to-date with when you are open, what products and services you’re currently offering, and how you are keeping your employees and customers safe, we’ve created an online presence checklist for businesses. Complete the steps below to update your website, Google My Business listing, and Facebook business page to ensure customers are getting the right information when searching for you online.  ✅ Online Presence Checklist Item 1: Update Your Website Greet visitors to your website with easy-to-find information

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5 Quick Tips to Help Your Business

5 Quick Tips to Help Your Business

Local businesses across the country and world are facing many challenges due to the outbreak.     Let me assure you that our team at ReachLocal are here to support local business owners to keep up and adapt these constantly evolving changes. Here are some quick tips that we believe can help your business stay above the surface during the crisis.  1. Communicate Change   A great way to ease anxiety during times of uncertainty is to be open and transparent when communicating with your employees, clients and the community. Most importantly, it is essential to maintain your customer relationships through the most effective

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