Your audience spends so much time online. A targeted display advertising campaign is a great way to find and promote your business to them. People usually need to see a message 7x on average before they take action, and those who are retargeted by banner ads are 70% more likely to convert. If your business is not utilizing the power of display advertising, it’s time to start!
Whether you’re planning for it or not, your customers and your potential customers are looking for you online. 78% of marketers say they have achieved success as the result of investing in content marketing and believe it has allowed them to build credibility with their potential customers. Here are five ways content marketing is setting a foundation that can help your business grow online.
Instagram is a great tool for growing your business and so many consumers today expect to see your brand on the social media platform. Here’s what you should post on Instagram if you are looking to grow your business’s following and engage your audience.
Once you’ve claimed and verified a business on Google, it’s time to take it a step further and optimise your listing. Here are four simple tips to help you actually show up in the local searches.
Can you believe we’re almost halfway through 2021? Consider testing out a new marketing strategy in the last half of the year. If you haven’t already, we suggest you try video marketing as 72% of customers would rather learn about a product or service through a video than text.
Ever wonder how Google knows exactly where businesses are, how to contact them, and what their hours of operation are? If you’re just starting out and want to put your business on the map or have been struggling to get customers in the door, it’s time for Google My Business. Learn how you can claim your business listings on Google with 2 easy steps.
Our stay and work from home lifestyles brought on by the Covid-19 pandemic continue to influence consumer and business spending leading into the EOFY period for 2021, presenting a great opportunity for a large variety of advertisers over the coming weeks. Keep reading to learn more about the EOFY marketing opportunity, and how your business can make the most impact with search marketing campaigns.
In the highly competitive plumbing industry it can be difficult to stand out and get found by the right consumers, but the right mix of digital strategies across local listings, search engines, and social media can bring leads and customers flooding in. Keep reading to learn six highly effective marketing ideas for your plumbing business from the experts at ReachLocal.
93% of online experiences begin on a search engine. If you’re not at the top of the search results, you are missing out on a lot of clicks and valuable visibility for your business. Set aside some time this month to review important Search Engine Optimisation factors for your business.
Google have announced they will phase out third-party cookies in their Chrome browser by 2022. Keep reading to gain an understand of what third-party cookies are, why browsers are getting rid of them, and what Google is doing with their privacy sandbox initiative to ensure privacy for consumers and targeting effectiveness for advertisers.