93% of online experiences begin on a search engine. If you’re not at the top of the search results, you are missing out on a lot of clicks and valuable visibility for your business. Set aside some time this month to review important Search Engine Optimisation factors for your business.
Google have announced they will phase out third-party cookies in their Chrome browser by 2022. Keep reading to gain an understand of what third-party cookies are, why browsers are getting rid of them, and what Google is doing with their privacy sandbox initiative to ensure privacy for consumers and targeting effectiveness for advertisers.
Now is time for you to think about keeping your clients: They are precious! A great way to achieve this is by creating a loyalty program. It is reported that 57% of consumers spend more on brands they are loyal to. In this article, we will cover reasons why you should implement a loyalty program, which type to choose and how to build it.
After giving your social media sites a little love last month, let’s take it a step further! The average Facebook user clicks on 11 ads per month, so if you’re not already using Facebook Advertising for your business, April is the perfect time to start.
Google will highlight search results that have a great page experience in their mid-June 2021 update. Is your business website well prepared for these upcoming algorithm changes? Keep reading to understand how Google’s renewed focus on page experience factors will impact your businesses’ website, and the steps you need to undertake now to prepare.
Australia saw a huge influx of consumers turning to online shopping channels with 200,000+ new households shopping online in April 2020 alone. Despite turning to online out of necessity, consumers find online shopping journey’s twice as satisfying as brick and mortar buying, making its continued growth expected. So, if you’re in the retail space, you don’t want to miss out on this opportunity and one type of digital advertising tactic that should absolutely be on your radar is Google Shopping Ads. Check out this infographic to learn more.
March is the time national football league’s start up again, the leaves begin to change colour and temperatures start to drop. Between these and many other themes, there are plenty of opportunities to connect with your audience. This month, we’re focusing on getting the most out of social media marketing.
We know that the customer journey for auto repairers is short, with the majority of consumers starting on search engines like Google or Bing. This is why paid search ads, local listings and SEO are so effective for car repair marketing. You’ll also need a strong website with convenient and easy ways for potential customers to contact you. The good news is, with a little bit of planning you can ensure you are continually driving customers to your business. Here are six proven digital strategies for marketing your auto repair business.
Social Message campaigns allow businesses to quickly engage with potential customers using a ‘click to message’ call-to-action on a Facebook Ad. When clicked, they direct the user to Messenger (now on Facebook and Instagram), WhatsApp or Instagram Direct to converse with you. Keep reading to learn more about this ad type, and the lead generation possibilities they present for your business.
February may be the shortest month of the year, but it’s packed full of opportunities to promote your business and connect with consumers in creative ways. Here are some strategic and fun ideas for marketing your business this month.