In the board game Monopoly the aim is to move around the board, ultimately owning as much property as possible. Local listings work in a similar way so that your business can dominate search engine result pages. In this post we look at how listings work like the board game Monopoly, to impact your SEO.
Claim Your Space:
Like Monopoly, SEO is about claiming property. When people are looking at a search results page, you want your business to own as much space as possible. Having a website, social media channels, a blog and local listings are all ways for your business to do this. Claiming and verifying listings in local and relevant directories can be quick wins for your business to gain links and send more visitors to your website.
Invest Where it Counts:
In the board game, players invest their Monopoly dollars to try and buy or trade properties that will yield maximum rent. Similarly when it comes to local listings it’s important to invest your time and effort into claiming the listings that will be most beneficial to your business. By listing your business on well-known directories that are relevant to your industry, you’ll increase the chance of showing up on the first page of Google and own maximum shelf-space. A good place to start is Google My Business, Yelp and TrueLocal.
Consistency is Key:
A goal of the game is for players to own all of the properties across a colour group to maximise rental income. When it comes to your local listings, consistent information is not only helpful for potential customers, it’s also essential for your online web presence. Google favours consistency across the web, so make sure that your name, address, and phone number are listed in exactly the same format across all directory listings. This includes the way your address is abbreviated (Street vs. St.). If you find a listing that doesn’t have your business information listed in the correct format, find out what steps are required by the listing service to update your information.
The Fun is Never-ending!
Like Monopoly, there is no definite end to claiming your local listings. There are always new directory sites appearing online that you can list your business on and there will always be ways for to improve your existing listings, such as; adding images, encouraging your customers for reviews and keeping your information updated. Dedicate a set amount of time each month to work on these.
Local listings are an important component of your SEO. Managing and updating these sites should be a priority for your business to present clear, consistent information across the web for potential customers and boost your chances of winning in local search results. If you’d like help managing your local listings, ReachLocal can help.