Understanding the Customer Journey

customer journey of a couple on smartphone

The customer journey refers to the experiences that people have before deciding to purchase a product or service. ReachLocal’s digital marketing experts can help you build your online presence and develop a robust digital marketing strategy to move your target audience along their journey, generating quality leads for your business.

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8 Things Your Website Can Do to Get More Customers

Your website can become a powerful marketing tool with ReachEdge

Your site can become a powerful marketing tool that helps you turn visitors into customers, simply by using the right software. Here are eight powerhouse lead and call tracking capabilities your website gets with ReachEdge lead conversation software.

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Facebook Shops: An Introductory Guide for Small Businesses

Consumer making a purchase via Facebook Shops

Facebook positions their revamped Facebook Shops feature as a solution for businesses to strengthen their digital presence, whilst making buying and selling online easier. But just how can Facebook Shops benefit small businesses, and is their timely launch shadowing a darker intent?

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Becoming a Digital Marketing Reseller Could Save Your Business

Young business owner saves business through reselling digital marketing solutions

How can you provide more services to your current customers and grow your business without exhausting all your time and resources? A digital marketing reseller partnership could be the solution. In this article, you will learn what it means to be in a reseller partnership, why you should start one, and how ReachLocal’s digital marketing Reseller Program could be a good fit for you.

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Marketing Trends: Give Your Business an Edge Right Now [INFOGRAPHIC]

Marketing Trends

The world of digital marketing changes fast! As technology evolves and consumer tastes shift, businesses must adjust their marketing tactics and strategy to align with what’s happening in the world around us. This means that even if you were seeing great success with your strategy at the start of last year, the same tactics might not be the right fit for you now. Let’s walk through what you should be doing in the worlds of content marketing, social media, and SEO to connect with consumers in the current market.

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Is Your Business Ready to Reopen?

Business owner considers if he is ready to reopen

As businesses eagerly prepare to reopen their doors to customers, one of the most important aspects they must address is how to best communicate their reopening plans to consumers. This article runs through all the platforms you need up update to strengthen your online presence ahead of reopening.

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Grow Your Business as a ReachLocal Affiliate Partner

ReachLocal Affiliate Partner speaks to happy client on the phone

If you’re finding it tough to bring in new business at this time, why not look at ways you can sell more to your existing customers? ReachLocal’s Affiliate Partner Program gives businesses the opportunity to create an additional revenue stream by referring clients to us for digital marketing services. In Q1 this year, our top Affiliate Partners earned an average of $18,000 – just for sending business our way. Keep reading to learn how an Affiliate Partnership with ReachLocal can benefit your business.

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Changing Behaviours Impacting Marketing During Covid-19

Woman uses multiple devices to connect with businesses and friends while in isolation at home.

Consumers across Australia and New Zealand are shifting their spending habits to adapt to changes in lifestyle and routine due to Covid-19. Using data provided to us as a Microsoft Advertising Elite Partner and Google Premier Partner, and from other resources, we wanted to share some local stats and figures. These numbers illustrate how consumer attitudes and behaviours have changed, which might impact your businesses’ marketing plans during this time.

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Reinvent Facebook Marketing Strategies During the Pandemic

Changes are inevitable and one thing the digital marketing industry has taught me is to adopt changes fast. Certainly, this year seems to have taught us all to do the same. We won’t go into the details of the pandemic and its impact globally. However, in this article, I want to address the increased use of social media, specifically Facebook, as a result of this outbreak. Whether or not your business has been impacted by COVID-19, Facebook is one platform which every business can include in their marketing efforts.    Facebook Advertising  Facebook usage has increased by 37% from the earlier days of the pandemic outbreak since more and more people are spending time

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COVID-19: Tips to Cope with Social Distancing [INFOGRAPHIC]

We will get through this together

The recent outbreak of the COVID-19 virus has impacted people in several ways. Social distancing and isolation have been affecting the ability to carry out normal routines while the state of uncertainty may leave people feeling anxious or overwhelmed. Although there are many things out of control, there are a few things where we can work together during these challenging times. Here are some health and well-being tips to help you cope with social distancing, and look after yourself and others during this difficult time.  

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