The Importance of Digital Marketing for Australian SMEs

Digital marketing has evolved so much that today, any size of business can leverage it to drive success. The best part is that it doesn’t demand an arsenal of expensive tools and big budgets to see results. With digital marketing, you can create brand awareness, increase your online presence and drive customers to your business. Most of us are digitally connected and searching for all our needs online. People are always looking for a service or products that your business

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Marketing Trends: Give Your Business an Edge Right Now [INFOGRAPHIC]

Marketing Trends

The world of digital marketing changes fast! As technology evolves and consumer tastes shift, businesses must adjust their marketing tactics and strategy to align with what’s happening in the world around us. This means, that even if you were seeing great success with your strategy at the start of last year, the same tactics might not be the right fit for you now.  That’s why we want to recap the most effective marketing trends as they stand right now. Let’s walk through what you should be doing in the worlds

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5-Minute Web Presence Check [INFOGRAPHIC]

Web Presence Check

Have you ever wondered what prospective customers are seeing about your business when they search for you online? Are they seeing your website? Your social profiles? Your local listings? Is all the information about your business not only accurate but also compelling enough to make them take the plunge and become your customer?    With Search Engines providing more and more personalised results, it can be difficult to understand how you really look online unless you’re armed with some serious technology and a lot of time.    Therefore, it is very important to have a strong

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Is Your Business Ready to Reopen?

Business owner considers if he is ready to reopen

As businesses eagerly prepare to reopen their doors to customers, one of the most important aspects they must address is how to best communicate their reopening plans to consumers. This article runs through all the platforms you need up update to strengthen your online presence ahead of reopening.

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Grow Your Business as a ReachLocal Affiliate Partner

ReachLocal Affiliate Partner speaks to happy client on the phone

If you’re finding it tough to bring in new business at this time, why not look at ways you can sell more to your existing customers? ReachLocal’s Affiliate Partner Program gives businesses the opportunity to create an additional revenue stream by referring clients to us for digital marketing services. In Q1 this year, our top Affiliate Partners earned an average of $18,000 – just for sending business our way. Keep reading to learn how an Affiliate Partnership with ReachLocal can benefit your business.

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Changing Behaviours Impacting Marketing During Covid-19

Woman uses multiple devices to connect with businesses and friends while in isolation at home.

Consumers across Australia and New Zealand are shifting their spending habits to adapt to changes in lifestyle and routine due to Covid-19. Using data provided to us as a Microsoft Advertising Elite Partner and Google Premier Partner, and from other resources, we wanted to share some local stats and figures. These numbers illustrate how consumer attitudes and behaviours have changed, which might impact your businesses’ marketing plans during this time.

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Reinvent Facebook Marketing Strategies During the Pandemic

Changes are inevitable and one thing the digital marketing industry has taught me is to adopt changes fast. Certainly, this year seems to have taught us all to do the same. We won’t go into the details of the pandemic and its impact globally. However, in this article, I want to address the increased use of social media, specifically Facebook, as a result of this outbreak. Whether or not your business has been impacted by COVID-19, Facebook is one platform which every business can include in their marketing efforts.    Facebook Advertising  Facebook usage has increased by 37% from the earlier days of the pandemic outbreak since more and more people are spending time

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COVID-19: Tips to Cope with Social Distancing [INFOGRAPHIC]

We will get through this together

The recent outbreak of the COVID-19 virus has impacted people in several ways. Social distancing and isolation have been affecting the ability to carry out normal routines while the state of uncertainty may leave people feeling anxious or overwhelmed. Although there are many things out of control, there are a few things where we can work together during these challenging times. Here are some health and well-being tips to help you cope with social distancing, and look after yourself and others during this difficult time.  

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COVID-19: Online Presence Checklist

Woman updates her businesses online presence whilst working from home with her dog.

For many of us right now the situation is ‘business not as usual’. To make sure consumers are kept up-to-date with when you are open, what products and services you’re currently offering, and how you are keeping your employees and customers safe, we’ve created an online presence checklist for businesses. Complete the steps below to update your website, Google My Business listing, and Facebook business page to ensure customers are getting the right information when searching for you online.

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5 Quick Tips to Help Your Business

5 Quick Tips to Help Your Business

Local businesses across the country and world are facing many challenges due to the outbreak.     Let me assure you that our team at ReachLocal are here to support local business owners to keep up and adapt these constantly evolving changes. Here are some quick tips that we believe can help your business stay above the surface during the crisis.  1. Communicate Change   A great way to ease anxiety during times of uncertainty is to be open and transparent when communicating with your employees, clients and the community. Most importantly, it is essential to maintain your customer relationships through the most effective

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