Display advertising, also known as ‘banner ads’, appears in front of your ideal prospects when they are browsing websites, but not necessarily searching for your product or service. Display Ads provide a great opportunity for businesses to put themselves in front of their potential customers. Remind about your brand by appearing on web pages they frequently visit. This way, you will stay in front of your prospects based on their online behaviour and physical location throughout their buyer’s journey. Here’s your own personal guide in setting up a successful Display Ads campaign. We are here to help! If you need more comprehensive information, feel
Here’s an Infographic to give you the basic understanding of our recently launched solution, Gmail Ads.
Around 1.5 Billion people have a Gmail account, making it fairly safe to say Gmail has a wide net! Gmail is one of the most popular email service providers globally due to its usability and incorporated AI. A Gmail account comes with predictive email body responses and email categorisation to name a few features that make Gmail’s email service a unique and advanced product focused on user experience. You might know what predictive email body responses are and how they benefit the end-user, but what about email categorisation tabs? Gmail users have ‘tabs’ automatically enabled when they create a Gmail account and for many, the feature has become a ‘new normal’ as the benefits speak for
Podcasts have grown immensely popular in the past couple of years, although they have been around for nearly a decade. More than 30% of Australians are tuning into a podcast each month, claiming to listen to about six episodes a week. If you fall into this category of listeners then this article might interest you, especially if you are a marketer or a small or medium-sized business owner! Digital Marketing is constantly evolving, meaning it is essential to have continuous learning to keep up with changes and developments. There is a list of marketing podcasts
The most awaited year for marketers and advertisers is here. This year we are going to see more digitalisation and automated interaction between brands and consumers. In this blog, we will share with you our predictions to give you a competitive advantage for your 2020 marketing. Data-Driven Marketing Data-driven marketing has evolved from simply measuring bounce rates and cost-per-click. Businesses are now recognising the importance of analysing data to understand consumer behaviour and interactions in order to cater to a consumer’s personal needs. In 2020, 40% of
Digital marketing is high in demand, especially with more and more businesses investing in digital marketing than ever before, resulting in a vast range of roles and skills. Some time ago we told you what a Digital Marketing Consultant does, their day to day responsibilities, how they bring on new clients and a lot more. Today, we want to give you insights into the role of a Client Success Manager (CSM), the analytical mind, responsible for running digital campaigns. Let’s find out from Filipe Ferrao what it’s like
Do you find yourself asking what is Pay-Per-Click (PPC) and how is it different from other digital marketing models? Don’t worry, you’re not alone. PPC ads are a popular form of digital marketing, with approximately 45% of businesses are investing in PPC advertising. In this blog, we are going to introduce you to PPC and help answer your common questions. What is PPC? PPC is an online advertising pricing model in which the advertiser pays each time a user clicks on one of their online ads. The objective is to drive the person to the advertiser’s website through a click, where that user can purchase a service or product. Over
Video marketing has become an important strategy for both B2B and B2C businesses. Its value is increasing as 72% of people prefer video over text when learning about a new product or service. More and more businesses are seeing the benefits of incorporating video as part of their marketing strategy. How can you leverage video for your business?
Online marketing has grown exponentially in a short space of time. A study conducted in January this year found that 4.39 billion people are now using the internet, an increase of 9% as compared to January 2018. So, what does this mean? The importance of social media for growing a business Currently, there are over a billion active daily users on social media. Social media has become the most popular content marketing tactic for B2C businesses. In the second quarter of 2019, an estimated 2.41 billion people
Earlier last month, experimental changes were implemented across all Instagram user accounts in Australia. Among other countries, Australia was chosen for the trial for its rapidly growing, and highly engaged userbase. In a nutshell, users in Australia will no longer be able to see the number of likes generated by a post, with the intention of taking the pressure off platform users. Under the new trial, the total number of likes on photos and views of videos will no longer be displayed on users’ feeds