The latest trend on social media is Instagram Reels: short videos that can be synced to music or audio clips. If you have a good following on Instagram, why not give Instagram Reels a try with these nine creative ideas for businesses.
YouTube is fertile ground for advertising, providing access to a huge population of potential customers. For local businesses, there is a great opportunity to capture the attention of a new, broader, more relevant audience with your advertising. Let’s walk through everything you need to know about YouTube advertising, from what it is, to the types of ads you can run, and how to get the most out of each campaign.
Many businesses have been shut down for a while due to the outbreak. As restrictions slowly begin to ease, businesses are gearing up to reopen and resume providing their products and services. To help you navigate this transition, we have compiled four marketing tactics that should be included in your marketing efforts when re-opening your business.
Display advertising, also known as ‘banner ads’ are ads that appear in front of your ideal prospects when they are browsing the web, reminding them about your brand, business, products and services. Use this infographic as your personal guide to setting up a successful Display Advertising campaign.
Podcasts have grown immensely popular in the past couple of years, although they have been around for nearly a decade. More than 30% of Australians are tuning into a podcast each month, claiming to listen to about six episodes a week. If you fall into this category of listeners then this article might interest you, especially if you are a marketer or a small or medium-sized business owner! Digital Marketing is constantly evolving, meaning it is essential to have continuous learning to keep up with changes and developments. There is a list of marketing podcasts
The most awaited year for marketers and advertisers is here. This year we are going to see more digitalisation and automated interaction between brands and consumers. In this blog, we will share with you our predictions to give you a competitive advantage for your 2020 marketing. Data-Driven Marketing Data-driven marketing has evolved from simply measuring bounce rates and cost-per-click. Businesses are now recognising the importance of analysing data to understand consumer behaviour and interactions in order to cater to a consumer’s personal needs. In 2020, 40% of
Digital marketing is high in demand, especially with more and more businesses investing in digital marketing than ever before, resulting in a vast range of roles and skills. Some time ago we told you what a Digital Marketing Consultant does, their day to day responsibilities, how they bring on new clients and a lot more. Today, we want to give you insights into the role of a Client Success Manager (CSM), the analytical mind, responsible for running digital campaigns. Let’s find out from Filipe Ferrao what it’s like
Do you find yourself asking what is Pay-Per-Click (PPC) and how is it different from other digital marketing models? Don’t worry, you’re not alone. PPC ads are a popular form of digital marketing, with approximately 45% of businesses are investing in PPC advertising. In this blog, we are going to introduce you to PPC and help answer your common questions. What is PPC? PPC is an online advertising pricing model in which the advertiser pays each time a user clicks on one of their online ads. The objective is to drive the person to the advertiser’s website through a click, where that user can purchase a service or product. Over
Video marketing has become an important strategy for both B2B and B2C businesses. Its value is increasing as 72% of people prefer video over text when learning about a new product or service. More and more businesses are seeing the benefits of incorporating video as part of their marketing strategy. How can you leverage video for your business?
Online marketing has grown exponentially in a short space of time. A study conducted in January this year found that 4.39 billion people are now using the internet, an increase of 9% as compared to January 2018. So, what does this mean? The importance of social media for growing a business Currently, there are over a billion active daily users on social media. Social media has become the most popular content marketing tactic for B2C businesses. In the second quarter of 2019, an estimated 2.41 billion people