Podcasts have grown immensely popular in the past couple of years, although they have been around for nearly a decade.
More than 30% of Australians are tuning into a podcast each month, claiming to listen to about six episodes a week. If you fall into this category of listeners then this article might interest you, especially if you are a marketer or a small or medium-sized business owner!
Digital Marketing is constantly evolving, meaning it is essential to have continuous learning to keep up with changes and developments. There is a list of marketing podcasts you can to listen to, focusing on topics like social media, lead generation, SEO, and content marketing, as well as covering the latest marketing trends.
Before we continue, let’s take a moment to understand why you might consider podcasts over other educational resources.
- Podcasts serve as a convenient resource to those who either prefer listening over reading and those who like to multitask (like myself).
- They are easy to tune into when commuting to work and back. (Fun fact: did you know that average commute time in Sydney is 60 mins?).
Most importantly, podcasts are extremely useful if you are a business owner or marketer looking to:
- Stay up-to-date with emerging trends
- Gain deeper insights from digital marketing gurus
- Find actionable advice
- Tune into niche-specific discussions
If you are new to podcasts and struggling to choose which to tune into, then here’s the list of my favourite marketing podcasts you must listen to in 2020!
Small Business Made Simple
This podcast is specifically designed for struggling small business owners in Australia who want to hear it from an expert that’s been through similar ups and downs. Host Jenn Donovan shares her real-life experiences while also covering social media and marketing tips and advice. The best part is that she keeps the tone light, adds a few laughs, and each episode runs for just 10-15 minutes.
The GaryVee Audio Experience
Now, if you haven’t heard of Gary Vaynerchuk, then you could possibly be from a different planet! Gary is a well-known vlogger and keynote speaker who passionately imparts insight into the worlds of business and marketing. His podcasts are punchy, fast, and full of pro tips on how to leverage social media platforms, and use video to grow your business. Note: Gary is known to have strong opinions on certain subject matters, which also makes him an entertaining host.
Marketing School podcasts are short, 8-to-10-minute daily episodes hosted by marketing experts Neil Patel & Eric Siu. Both these experts truly know how to leverage technology successfully for their own content and give advice which helps listeners to implement similar tactics for their own marketing. It is a daily dose of quick tips on all things digital marketing.
Digital Marketing Podcast
Target Internet’s Digital Marketing Podcast is produced twice a month, hosted by Ciaran Rogers and Daniel Rowles. It heavily focuses on the latest marketing trends intending to give marketers a competitive edge. Each episode runs for about 30-35 minutes, which makes it great for your commute to work and back. Also, be prepared to giggle at their British humour, which helps listeners engrossed.
Marketing Over Coffee
Marketing Over Coffee dives right into the core of marketing and technology. Each week for about 20-30 minutes, marketing experts Christopher Penn and John Wall bring you classic (traditional) and new marketing tips through casual conversation. They also feature interviews with other industry experts and book publishers which dig deeper into these industry-leading experts’ minds.
Social Media Marketing
With so many social media marketing tactics out there, this podcast truly helps narrow down strategies for listeners to put to use. Despite episodes running for around 45 mins, host Michael Stelzner and other members of the team manage to keep listeners fully engaged. You are guaranteed to learn new social media features and all advice is usually backed by real-life examples of success.
If you’re feeling strapped for time and struggling to stay up-to-date on all things marketing, podcasts could be the right resource for you! Marketing podcasts give easy access to expert minds that are always buzzing with marketing ideas. I genuinely hope these podcasts help you to leverage your marketing goals.
If you have other podcast recommendations, do share with us in the comments below!