Understanding the Customer Journey

customer journey of a couple on smartphone

As the internet has grown, it has made the way people make decisions increasingly complicated. The customer journey has become a tangled web of touch points converging the traditional awareness, research and evaluation stages. As such, digital marketing and a business’s online presence have become even more important in helping move your target audience along this journey. 

What is the Customer Journey? 

The customer journey (sometimes called the buyer’s journey) refers to the experiences people have before deciding to purchase a product or service. In providing a near-limitless supply of information and ecommerce options, digital has added many layers of interaction to the modern customer journey. 

Watch our short video to understand more about the customer journey: 

Digital Marketing for the Customer Journey 

Different types of marketing messages will be more effective at various stages of the customer journey. ReachLocal’s experts can help you build a robust digital marketing strategy to consolidate your online presence across all these touch points. Contact us to discuss your marketing strategy with one of our expert Digital Marketing Consultants. 

Emma Reid

Emma is a talented Graphic Designer and Marketer who designs all internal and external communications for ReachLocal Australia and New Zealand. She also updates and manages our websites, in addition to assisting with other marketing activities. Emma is a passionate volunteer with Orange Sky Laundry. When she's not pulling her hair out over HTML (just kidding!) she's wearing odd socks, bleeding coffee, playing dodgeball and doodling letters.

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