Anyone who is trying to master having a successful social media presence for their business knows just how hard it is to avoid duplicating content. After all, if you’re managing several social media accounts and your audience isn’t in one place, do you expect them all to go to one online place to read your content?
The answer is yes! Your readers can find out about your latest piece of content just by visiting your business website – or clicking on a link promoted on your Twitter, Facebook page or RSS feed. There’s no need to dupe your content across your domain or other URLs to achieve favoured search ranking results – if you do, Google will penalise you.
What Is Duplicate Content?
Google defines duplicate content as “substantive blocks of content with or across domains that either completely match other content or are appreciably similar.”
If you’re posting the same content across your website, or worse: you’re copying another website’s content and claiming it as your own, you’re seriously going to hinder your SEO efforts. Stealing content is also considered to be plagiarism and will tarnish your business’ reputation as being an authoritative and professional; not to mention the possible legal ramifications if the original content owner decides to seek judiciary action.
The Perils Of Duping Content:
Around mid-2011, Google decided to take a quality control approach to its search engine by unleashing a new update known as ‘Panda’. The substantial algorithm change works by weeding out websites with poor content that hog the first page of search results. Specifically, it focuses on businesses who continuously publish duped content in their bid to obtain greater search engine visibility.
On the plus side, if you’re a business whom publishes quality content that readers find valuable and original, Google will reward you by boosting your search engine results for doing the right thing. So really, the Panda update is making it easier to gain more search engine visibility and an upturn in traffic for posting fabulous content.
In a nutshell: never resort to plagiarising content or duping your content across the web if you don’t want to be penalised by search engines. If your business is publishing unique, original and quality content, then there’s nothing to worry about because your SEO will improve. If you’re re-posting a news article or content written by somebody else, be fair and link back to the original source to avoid plagiarism claims.
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