Why Micro-Moments Matter



What makes a micro-moment interesting and equally challenging is that it’s not really one moment. In fact, it’s a series of micro-moments that are reflective of how consumers behave today.


Why Mobile?

Think about it. When you need to find or learn something, do something, discover something, watch something or buy something you reach for your phone. Chances are you’ll find information in the form of a Google Search, how-to video, social media  or review site.  

Mobile has changed the way we journey into hundreds of real-time, intent-driven micro-moments. Google is seeing endless micro-moments each day: across millions of searches, hours of videos watched and interactions with prominent networks, sites and apps.

Why Does This Matter?

Each moment is an opportunity for businesses to shape the decisions and preferences of their consumers. The truth is, if you aren’t winning consumers in these micro-moments then somebody else is.

Customers expect answers, information and directions instantly on their device and on the channel they are using.

What Does Your Business Need to do to Win These Micro-moments?

You’ve got to be present and make an impact in these influential moments that matter.

  • Make sure your website is mobile friendly
  • Have a presence online, not just a website
  • Claim local listing business pages like Google My Business
  • Use features like click-to-call and get-directions
  • Display correct business hours
  • Share how-to videos and product reviews

Successful businesses will be those that have a strategy for understanding and meeting their customer’s needs in these micro-moments.


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