93% of online experiences begin on a search engine. If you’re not at the top of the search results, you are missing out on a lot of clicks and valuable visibility for your business. Set aside some time this month to review important Search Engine Optimisation factors for your business.
This Month’s Marketing Must: SEO
Want your business to get found on the top search engines? Then SEO is a must. SEO helps you rank on Google and get more traffic to your website, which can give your business a real boost.
- Check all your metadata – meaning your title tags and meta descriptions – on your website are filled in and contain relevant keywords for your business.
- Test the links on your site to make sure they go to live pages instead of broken links with 404 errors.
- Review the content on your site – does it make sense? Is it clear what your business does?
- It’s that time of the season to reassess your web presence by doing a quick search for your brand name and taking note of what shows up – does everything look good?
- Google are implementing their Page Experience Update this month, so make sure your website is ready!
May Marketing & Promotion Ideas
- Take some time to make sure you’ve responded to all your business’s reviews so far this year.
- Launch a customer loyalty program, if you don’t already have one, to reward your customers and keep them coming back.
- Run a Mother’s Day sale or promotion to capitalise on sons and daughters shopping for their mums. Alert your existing customers via email and promote on your social media profiles.
Social Calendar Highlights:
📅 May 04 – 💫️ Star Wars Day #Maythe4thBeWithYou
To all the Star Wars fan out there. This is YOUR day. Wear your Wookie costume or bring your lightsaber and share the on social media with #starwarsday and #maythe4thbewithyou.
📅 May 08 – 👩👧👦️ Mother’s Day
Shout out to all the mums on social media – share a special message, and include a picture with you and your mum, or you and your kids if you’re a mum! #mothersday
📅 May 28 – 🍔 National Burger Day
Always a good excuse to gather with your colleagues, clients or friends for a nice (veggie?) burger! Share your pictures on social media and tag #nationalburgerday
(Download your printable May guide here)
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