There are great benefits available to SMBs in running a display advertising campaign. Not only do display ads attract traffic, but they also turn website visitors into paid customers. How can you achieve this? Effective display advertising consists of a few elements that help an advertising campaign perform better. An Eye-Catching Landing Page A display ad is an invitation for a potential customer to visit your website, which creates the first impression about what you offer as a business. If your landing page doesn’t provide a valuable experience, then
We spend a significant time of our day on smartphones with roughly 30 hours a week spent using our favourite apps. This could be to shop, to message or to scroll social media platforms. This is when smartphones provide a great opportunity for businesses to market their product and services to consumers around the area of their business. From a marketing perspective, it is one the most effective mobile-focused tactics you can use, and it’s called Geofencing. What? Mobile phones are like tracking devices, using GPS, Wi-Fi and radio frequency
Do you often wonder about the differences between building an in-house marketing team versus outsourcing to a specialised agency? There are pros and cons for both. Sometimes, having your own in-house team could be the best for your business, but other times outsourcing your intensive parts of marketing strategy is just what your company needs. It all comes down to team size, project complexity and your business needs. Keeping my biases aside, I am about to lay out a few key points to consider
2019 is going to be an exciting year, with lots to offer to SMEs and marketers. We have closely observed some of the emerging trends that are essential to digital marketing to help increase the effectiveness of work in this space. Below we have outlined some of the reoccurring trends from 2018 that will see significant progress this year. Without further ado, let’s dive right into it: Voice search is continuing to rise! Throughout 2018, voice devices from three tech giants have gained popularity in the markets
2018 has been a year of great success, growth and hard work for ReachLocal Australia & New Zealand. See some of our highlights from this year in the infographic below.
Introducing to you one of the greatest highlights of 2018, ReachLocal’s very own ReachSocial Ads (RSA) with Smart Optimisation Technology. A social advertising solution for both Facebook and Instagram with AI technology, something not even Facebook offers yet. This technology is specifically designed to run multiple Facebook advertising objectives in a single campaign and optimise that campaign around one specific goal. Both Facebook and RSA have set goals you can choose from. Whether you are choosing to optimise for contact generation, increased reach or creating
Yes, it’s that time of year already! With a holiday season in full swing and Christmas day just weeks away, you should have your Christmas marketing plan in place. If not, then now is the time to start. Christmas is one of the biggest and most important periods for SMBs, and in order to get your business in front of as many customers as possible, ReachLocal suggests you make it like Santa and read though our last-minute Christmas marketing checklist not once, but twice. Pump-up your social media Social media works a lot like reindeers, helping you prep
Whether it’s choosing a restaurant or deciding on which movie to watch, we frequently turn to online reviews to help us make decisions. Thanks to the internet, we are now more informed and empowered by leaving reviews on business sites, search engines and social media. In fact, 90% customers read online reviews before making any buying decisions – completely changing the way we purchase products and services. Customer reviews are extremely influential in helping to increase your sales. They are one of the best ways to get
The trick to having a great online presence starts with a well-designed website. Here are four reasons to revamp yours!
Reporting platforms add value by empowering businesses to make demonstrably better data-based decisions. These in turn, help increase profitability and performance. Marketing reports should be used on a regular basis to monitor the performance of a business’ various marketing initiatives, and to help get a better understanding of their customers. There are a few important questions a business should ask when looking to get the most out of a marketing reporting platform. #1 Does the platform give us a good understanding about our leads and