How Can I Improve My SEO

How Can I Improve My Search Engine Optimisation (SEO)?

Now that you know more about what search engine optimisation is, here are a few tips on how you can improve your SEO! There are a large number of factors that contribute to whether your site is shown or shafted.       Although there are far too many to delve into here, let’s cover off some of the basic starting points when integrating an SEO strategy.  [For a more intensive overview see REACHSEO ‘How It Works’.]    #1 Research  Before you can even think about getting started with SEO, you

0 comments
What is SEO

What Is Search Engine Optimisation (SEO)?

Finding out more about exactly how search engine optimisation works is kind of like drinking out of a firehose. The reality is, there is just so much information out there (weighed down by complex jargon), that it can be difficult to pinpoint where to start and break down what SEO actually is.     SEO stands for Search Engine Optimisation. It is the practice of improving internal and external factors of a website to increase relevance and the traffic it

0 comments

Digital Marketing Meets Billboards

Studies show that people who have seen an outdoor marketing campaign are 17% more likely to follow up and engage with that brand on mobile.  Rather than debating whether to pool efforts and resources into digital marketing versus print advertising, it should be common practice for businesses to invest in both.     So, what exactly are the benefits?    #1 Reach  With 72% of Australians travelling on roads to and from work and over 3.5 billion searches per day on Google, you’re bound to reach a more significant portion

0 comments
reachlocal dolly's dream team

ReachLocal Brisbane Supports Dolly’s Dream Against Bullying

On 5th August 2018, 9 staff from the ReachLocal Brisbane office will take part in the Brisbane Half Marathon to raise money for the charity, Dolly’s Dream. We will brave the blistering cold as we compete in this 21.1 km race, through Brisbane City streets, in the early hours of Sunday morning to raise funds and awareness to combat the serious issue of bullying. The question you may be asking yourself is, what could possess us, obviously magnificent specimens of

0 comments
Revenue Media Agency Growth

How to Increase Revenue for Media Companies!

Businesses are increasingly turning to digital marketing, with an online advertising market revenue of almost 8 billion dollars in 2017. According to Nielson, more than 20 million Australians are actively surfing the web every month, with most of their time spent on Facebook (15 hours) and Google (10 hours). You can access this market by complementing your business with scalable digital marketing products for your clients. If you are a media or technology company, you might consider partnering with a

0 comments

The Psychology Behind Video Advertising

86% of internet users have been swayed by video advertising to purchase a product. That’s almost double that of written content, sitting at only 44%. This staggering statistic highlights the serious power of video when it comes down to the nitty-gritty of purchasing behaviour.     So why is video advertising so successful when it comes to engaging audiences? The answer lies in consumer psychology. There are 3 ‘powers of persuasion’ (also known as the pillars of rhetoric) that can be

0 comments
Video advertising why it works

Video Advertising – Why It Works

There is no shortage of material circulating business hubs imploring marketers to make the shift towards video advertising – but what is it about video content that makes it so successful? The plain and simple answer is that it works. Here are a few insights into the powers at play when it comes to why video advertising is taking the market by storm, and why more and more businesses are (rightly) jumping on the bandwagon.   #1 Video Advertising Increases

0 comments
Video Advertising - A Helpful How-To

Video Advertising – A Helpful How-To

My first ever attempt at making a video ad was in Year 7 English class. As far as I was concerned, I was equal parts actress, director, producer, project manager and script writer. I was unstoppable. Totally out of my depth, but unstoppable. The video I made ran for 12 minutes. Yes, that was the condensed version. No, you could not have convinced me to cut anything out. Fast-forward to presentation day, minute 1 of my ad was a sensation,

0 comments

ReachLocal ANZ Wins Bing Channel Partner of the Year

We are pleased to announce that Microsoft has awarded us APAC Channel Partner of the Year as part of this year’s Bing Partner Awards. This recognition follows our win in 2017 as Rising Star Partner of the Year. The awards honour individuals and organisations behind some of the most impactful, innovative and performance-driven work from Bing Ads’ Partners in North America, Europe and APAC. ReachLocal is recognised for its Channel Partner work as all our campaigns are automatically set up

0 comments
Should you bid on your business brand name?

Bidding on Your Brand Name – Should You Do It?

As a business owner or marketer I’m sure you’ve asked yourself the following question: “Should I bid on my business’ brand name as a keyword?” Good question! Let’s take a look in more detail at some points you should consider when making this decision. The first consideration is, are you paying for something that you would normally get for free? You may have a strong brand name already, you may have a lot of repeat business or prospects who have

0 comments