Learn the Basics of Pay-Per-Click (PPC) Advertising

Do you find yourself asking what is Pay-Per-Click (PPC) and how is it different from other digital marketing models? Don’t worry, you’re not alone. PPC ads are a popular form of digital marketing, with approximately 45% of businesses are investing in PPC advertising. In this blog, we are going to introduce you to PPC and help answer your common questions.  What is PPC? PPC is an online advertising pricing model in which the advertiser pays each time a user clicks on one of their online ads. The objective is to drive the person to the advertiser’s website through a click, where that user can purchase a service or product.   Over

5 Cost-Effective Digital Advertising Solutions for SMBs

5 Cost-Effective Digital Advertising Solutions for SMBs [INFOGRAPHIC]

Are you a small business looking into digital advertising? In this infographic, we’ve outlined five digital advertising options that work great for SMBs, explained how they work and why they represent value for money.


Unique Ways to Use Carousel Ads on Facebook

Out of all the available ad formats on Facebook, Carousel Ads are the most interactive and visually appealing. Saying that, many advertisers struggle to leverage Carousel Ads for their business.   Basics  Carousel Ads let you combine 2-10 images or videos within a single ad, each with its own external link. To see the best results, it is better to limit the visual slides to maximum 5-6 per ad. Facebook confirms that advertisers have seen Carousel Ads drive 30-50% lower cost-per-conversions and 20-30% lower cost-per-clicks than a single-image link ad.   Whether you are in finance, real estate, auto or travel

Video Marketing ReachLocal

Where is Video Marketing Going? [INFOGRAPHIC]

Video has become a powerful medium for both B2B and B2C businesses. Its value is increasing as 72% of people prefer video over text when learning about a new product or service. More and more businesses are seeing the benefits of incorporating video as part of their marketing strategy. How can you leverage video for your business?

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What Makes a Good Facebook Ad Creative?

Facebook Advertising is a crucial marketing tactic when looking to reach a specific audience. It can be the most effective way to advertise your brand, service or products if it’s done right.   However, having a budget and knowing which demographics of the audience to get in front of is not enough. Facebook’s algorithm favours pushing organic, relevant and engaging content in the news feed. Don’t get disheartened by this, Facebook Ads do work and still offer stellar ROI, the highest of all social media platforms. Your efforts should go into creating a Facebook Ad that stops the audience from scrolling their feed in order to engage with it.   So, let’s explore three important components that will help you produce a winning Facebook Ad creative.   Facebook Ad Visuals   Whether it’s

James Blog

5 Steps to Improve Your Customer Reach Online

Online marketing has grown exponentially in a short space of time. A study conducted in January this year found that 4.39 billion people are now using the internet, an increase of 9% as compared to January 2018.   So, what does this mean?   The importance of social media for growing a business  Currently, there are over a billion active daily users on social media. Social media has become the most popular content marketing tactic for B2C businesses. In the second quarter of 2019, an estimated 2.41 billion people


Impact of Instagram’s “Hiding of Likes” Trial on Businesses and Influencers

Earlier last month, experimental changes were implemented across all Instagram user accounts in Australia. Among other countries, Australia was chosen for the trial for its rapidly growing, and highly engaged userbase.  In a nutshell, users in Australia will no longer be able to see the number of likes generated by a post, with the intention of taking the pressure off platform users. Under the new trial, the total number of likes on photos and views of videos will no longer be displayed on users’ feeds

New Features in Google My Business

New Google My Business Features

Google has recently rolled out several new features in Google My Business (GMB) to help businesses improve their presence in online search, and better interact with current and potential customers. Since launching five years ago, Google My Business has helped 150 million local businesses connect with local people. The platform has continually evolved to provide a better experience for both businesses and users.   Let’s find out what these new features do!  Welcome Offers  Who doesn’t like a deal or two? Welcome Offers


Microsoft and Verizon Media Announce Their Search Partnership

Microsoft and Verizon Media first announced their enhanced search partnership in January 2019 for search marketers to have a global platform to run search advertising campaigns. On the 25 June 2019, both Microsoft and Verizon Media officially confirmed the search partnership expansion across Australia and New Zealand. Now both Yahoo and AOL campaigns are exclusively serviced by Microsoft Advertising.  As a Microsoft Advertising Elite Channel Partner, ReachLocal is excited to hear about this partnership. It will enhance and add more reach to search advertising campaigns which ReachLocal are running for our clients. They are likely

video marketing is growing in 2019

Video Marketing is Growing!

In December 2018, we predicted that video marketing would be the most prominent trend of 2019, and we were right. As of this year, 87% of businesses have used video as a marketing tool. Video today has a significant impact on consumers’ choices and buying decisions, so it’s essential for marketers to understand the most valuable ways to apply it.   Let’s find out where is video going this year.   Going Live  Live videos resonate well with audiences because they provide a ‘real experience’ which helps shape brand image and loyalty. 78% of