The Psychology Behind Video Advertising

86% of internet users have been swayed by video advertising to purchase a product. That’s almost double that of written content, sitting at only 44%. This staggering statistic highlights the serious power of video when it comes down to the nitty-gritty of purchasing behaviour.     So why is video advertising so successful when it comes to engaging audiences? The answer lies in consumer psychology. There are 3 ‘powers of persuasion’ (also known as the pillars of rhetoric) that can be

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Video advertising why it works

Video Advertising – Why It Works

There is no shortage of material circulating business hubs imploring marketers to make the shift towards video advertising – but what is it about video content that makes it so successful? The plain and simple answer is that it works. Here are a few insights into the powers at play when it comes to why video advertising is taking the market by storm, and why more and more businesses are (rightly) jumping on the bandwagon.   #1 Video Advertising Increases

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Video Advertising - A Helpful How-To

Video Advertising – A Helpful How-To

My first ever attempt at making a video ad was in Year 7 English class. As far as I was concerned, I was equal parts actress, director, producer, project manager and script writer. I was unstoppable. Totally out of my depth, but unstoppable. The video I made ran for 12 minutes. Yes, that was the condensed version. No, you could not have convinced me to cut anything out. Fast-forward to presentation day, minute 1 of my ad was a sensation,

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ReachLocal ANZ Wins Bing Channel Partner of the Year

We are pleased to announce that Microsoft has awarded us APAC Channel Partner of the Year as part of this year’s Bing Partner Awards. This recognition follows our win in 2017 as Rising Star Partner of the Year. The awards honour individuals and organisations behind some of the most impactful, innovative and performance-driven work from Bing Ads’ Partners in North America, Europe and APAC. ReachLocal is recognised for its Channel Partner work as all our campaigns are automatically set up

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Should you bid on your business brand name?

Bidding on Your Brand Name – Should You Do It?

As a business owner or marketer I’m sure you’ve asked yourself the following question: “Should I bid on my business’ brand name as a keyword?” Good question! Let’s take a look in more detail at some points you should consider when making this decision. The first consideration is, are you paying for something that you would normally get for free? You may have a strong brand name already, you may have a lot of repeat business or prospects who have

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Create a Powerful LinkedIn Company Page

[Infographic] Create a Powerful LinkedIn Company Page

LinkedIn is the most significant and extensive business network on the planet. Your business should be using it to build relationships, establish thought leadership, improve your reputation and build a solid online community. Here are seven easy to follow tips from ReachLocal’s marketing experts on how to create a powerful LinkedIn company page for your business.    

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How Will Facebook’s Algorithm Update Impact Your Business?

On January 11th, Mark Zuckerberg shook things up when he announced Facebook will change the newsfeed as we know it to prioritise and promote content from “friends, family and groups.” As a Facebook user, my first thought was ‘Yes! That’s awesome; I’ll finally get to see more photos and videos from my friends and family’ but then I put on my content marketer hat and my heart sank. What would this mean for our Facebook Business Page? Before we jump

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ReachLocal’s Year in Review

2017 has been a year of fun and hard work. See some of our highlights from this year in the infographic below.

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Mobile Marketing Strategies

3 Reasons You Need a Mobile Marketing Strategy

Did you know that in most countries, more people are searching on mobile devices than people searching on their desktops? If your marketing strategy doesn’t include mobile, you’re probably missing out on those searchers every day. Watch this mobile digital marketing strategy video to learn three ways to make your marketing mobile-friendly. Marketing for mobile is easy with the right strategy! Want more mobile marketing tips? Visit our website here.    

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Infographic See How A Lead Becomes A Customer With Live Chat

[Infographic] See How a Lead Becomes a Customer with Live Chat

Connect with prospects and customers no matter where they are. You’re driving visitors to your site through SEO, social, content and paid advertising, but are you taking care of them once they get there? You can with TotalLiveChat, ReachLocal’s 24/7 live chat widget. See how it works to capture Jessica as a customer in the fun comic below!      

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