2019 is going to be an exciting year, with lots to offer to SMEs and marketers. We have closely observed some of the emerging trends that are essential to digital marketing to help increase the effectiveness of work in this space. Below we have outlined some of the reoccurring trends from 2018 that will see significant progress this year. Without further ado, let’s dive right into it: Voice search is continuing to rise! Throughout 2018, voice devices from three tech giants have gained popularity in the markets
2018 has been a year of great success, growth and hard work for ReachLocal Australia & New Zealand. See some of our highlights from this year in the infographic below.
Introducing to you one of the greatest highlights of 2018, ReachLocal’s very own ReachSocial Ads (RSA) with Smart Optimisation Technology. A social advertising solution for both Facebook and Instagram with AI technology, something not even Facebook offers yet. This technology is specifically designed to run multiple Facebook advertising objectives in a single campaign and optimise that campaign around one specific goal. Both Facebook and RSA have set goals you can choose from. Whether you are choosing to optimise for contact generation, increased reach or creating
Yes, it’s that time of year already! With a holiday season in full swing and Christmas day just weeks away, you should have your Christmas marketing plan in place. If not, then now is the time to start. Christmas is one of the biggest and most important periods for SMBs, and in order to get your business in front of as many customers as possible, ReachLocal suggests you make it like Santa and read though our last-minute Christmas marketing checklist not once, but twice. Pump-up your social media Social media works a lot like reindeers, helping you prep
Whether it’s choosing a restaurant or deciding on which movie to watch, we frequently turn to online reviews to help us make decisions. Thanks to the internet, we are now more informed and empowered by leaving reviews on business sites, search engines and social media. In fact, 90% customers read online reviews before making any buying decisions – completely changing the way we purchase products and services. Customer reviews are extremely influential in helping to increase your sales. They are one of the best ways to get
The trick to having a great online presence starts with a well-designed website. Here are four reasons to revamp yours!
Reporting platforms add value by empowering businesses to make demonstrably better data-based decisions. These in turn, help increase profitability and performance. Marketing reports should be used on a regular basis to monitor the performance of a business’ various marketing initiatives, and to help get a better understanding of their customers. There are a few important questions a business should ask when looking to get the most out of a marketing reporting platform. #1 Does the platform give us a good understanding about our leads and
WordPress was first introduced in 2003 and now it’s one of the most prominent web development platforms. About 60% of all websites use WordPress globally, making it the most popular Content Management System (CMS) for the 7th year in a row. On top of being the most preferred CMS, it is also a great friend to SEO. So, why should you choose WordPress over other website creation and management platforms? Responsive design Responsive website is not a choice but a must have for every business. With a large number of people browsing
In any line of work, first impressions are everything! Your website is your business’s most important marketing asset, it should reflect the company’s persona. Perhaps you are thinking, “I’ve got everything I need for a customer on my website”, but when was the last time you updated it? Customer standards are evolving along with technology, so if a site isn’t current then it will be perceived as outdated. If you stay on top of the latest trends and understand users’ behaviours, then you can move far
What comes to mind when you think of YouTube? Videos, videos and more videos I would say. There is plethora of visual content accessible to over one billion users, with audiences on average spending 40 minutes a day on simply watching videos. 18-49-year-olds prefer watching YouTube over any TV network, with views generating into the billions. It’s quite an interesting shift we are living through; a world where YouTube videos are viewed on TV screens, and TV content being watched on YouTube. It is said that by 2020, more than 80% of online traffic will