On January 11th, Mark Zuckerberg shook things up when he announced Facebook will change the newsfeed as we know it to prioritise and promote content from “friends, family and groups.” As a Facebook user, my first thought was ‘Yes! That’s awesome; I’ll finally get to see more photos and videos from my friends and family’ but then I put on my content marketer hat and my heart sank. What would this mean for our Facebook Business Page? Before we jump
2017 has been a year of fun and hard work. See some of our highlights from this year in the infographic below.
Did you know that in most countries, more people are searching on mobile devices than people searching on their desktops? If your marketing strategy doesn’t include mobile, you’re probably missing out on those searchers every day. Watch this mobile digital marketing strategy video to learn three ways to make your marketing mobile-friendly. Marketing for mobile is easy with the right strategy! Want more mobile marketing tips? Visit our website here.
Connect with prospects and customers no matter where they are. You’re driving visitors to your site through SEO, social, content and paid advertising, but are you taking care of them once they get there? You can with TotalLiveChat, ReachLocal’s 24/7 live chat widget. See how it works to capture Jessica as a customer in the fun comic below!
Often when you’re searching for a business – it’s after work hours. The downside to searching at this time is you may not be able to reach the right person because it’s after hours for them as well. That’s why it is essential for businesses to provide website visitors with the information they need when they need it. As demonstrated in the Infographic below, our TotalLiveChat function on your site is valuable in turning visitors into a customer.
Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you
Consumers are largely flocking to online sources to leave feedback about businesses. Whether that’s leaving your business a review on sites like TrueLocal, commenting on your business’s Facebook page, or providing feedback on a local listing site, it’s important to know what customers (and prospects) are saying about you online. Here are three easy tips for being aware of your online reputation and taking the next steps to improve your overall web presence. Get Google Alerts Each time your business
You may already be running search advertising to get your business in front of relevant searchers. But, what are you doing beyond that to keep your business top of mind? Retargeting is the perfect complement to PPC, especially if your business offers products or services with a longer buying cycle. Here are three targeting tactics you should consider adding to your marketing mix. Site Retargeting Site retargeting allows you to show your ad to consumers once they leave your website.
With Christmas knocking on our door already (where did this year go?), it’s the perfect time to start preparing for a successful holiday season. If you’re just getting started with your preparations, here are three things to consider when it comes to your digital marketing in the coming weeks. Stand Out On Social Media Marketing In addition to it being the most wonderful time of the year, the holidays provide an important opportunity for businesses to get the most
Our SEO team provides expert services to ReachLocal clients in order to help them improve their visibility on top search engines. Armed with best practices and a passion for learning about the unique business needs and goals of our clients, the SEO team is always willing to go the extra mile to get results. Meet a few members of our SEO team below: Hannah Logan I started at ReachLocal in March 2016. Before this, I was the Website Manager for