3 Easy Tips for Monitoring Your Online Reputation

Consumers are largely flocking to online sources to leave feedback about businesses. Whether that’s leaving your business a review on sites like TrueLocal, commenting on your business’s Facebook page, or providing feedback on a local listing site, it’s important to know what customers (and prospects) are saying about you online. Here are three easy tips for being aware of your online reputation and taking the next steps to improve your overall web presence. Get Google Alerts Each time your business

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Retargeting Tactics You Need for Digital Marketing Success

You may already be running search advertising to get your business in front of relevant searchers. But, what are you doing beyond that to keep your business top of mind? Retargeting is the perfect complement to PPC, especially if your business offers products or services with a longer buying cycle. Here are three targeting tactics you should consider adding to your marketing mix. Site Retargeting Site retargeting allows you to show your ad to consumers once they leave your website.

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Meet Some of Our SEO Digital Project Managers

Our SEO team provides expert services to ReachLocal clients in order to help them improve their visibility on top search engines. Armed with best practices and a passion for learning about the unique business needs and goals of our clients, the SEO team is always willing to go the extra mile to get results. Meet a few members of our SEO team below: Hannah Logan I started at ReachLocal in March 2016. Before this, I was the Website Manager for

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Take the Temperature of Your Business with Our Digital Health Check

Let’s face it; health is a pretty important thing! If we aren’t healthy this can impact us physically and emotionally. The minute we start to see any signs of illness we usually take actions to improve our health such as controlling our diet or exercising and sometimes even heading to the doctor to get a health check. Occasionally we do this even if we are feeling healthy and happy just for a sanity check. Have you considered doing the same

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Why You Need SEO: 5 Reasons [Video]

Do you have an SEO strategy? In today’s world, SEO is essential for many reasons if you want to be discovered by potential customers on top search engines. It is earned by creating a website that offers high-quality, relevant information for both searchers and search engines and provides users with the best experience possible. In this video from ReachLocal, learn five reasons you need SEO for your business today. Learn more about how ReachLocal works to build a successful SEO strategy

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6 Tips for Managing Negative Complaints

While no business enjoys receiving negative complaints, dealing with these issues is something every business needs to be equipped to do. These six tips can help you address unsatisfied customers in a professional manner. 1. Identify the Underlying Problem & Promptly Respond Some reviews or comments can come across as accusatory and highly critical. Whether it be poor service, defective merchandise, or a rude employee, determining and fixing the root of a complaint can help resolve the issue faster. Additionally,

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How to Enhance Your Digital Marketing with PPC & SEO

PPC and SEO are often looked at as two separate marketing strategies. But did you know that you can pair them together? Although PPC and SEO yield different results, when combined, they can help your online marketing in many areas. Here’s how to enhance your digital marketing by combining the two: 1. Improve Your Advertising Campaigns Your PPC and SEO campaigns provide you with data that is relevant and can be applied to other aspects of your digital marketing. Check

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Quality Score: Why It Matters for Your PPC Campaigns

When it comes to your Quality Score, do you know where your business stands? You may be wondering what is Quality Score and how does it impact online advertising efforts? To refresh your memory, Quality Score is a score Google assigns your ads based on their relevance to consumers. It takes your clickthrough rates, landing pages, and ad relevance into consideration when giving your ad a 1-10 rating. If you’re wondering why your Quality Score matters, read these three reasons:

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Why Are Your Customers Going to Your Competitors?

As you may know, attracting consumers and turning them into customers is the lifeblood of any company. But did you ever think about why someone would choose your competitors over you? Here are three things to ask yourself to help determine why you are losing business to your competitors and to help win back your customers. Are You Slow at Responding? How quickly do you follow up with leads once you are contacted? Do you have an effective lead management

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[Video] What’s the Difference: Facebook Boosted Posts vs. News Feed Ads

Through Facebook’s robust advertising capabilities, there are plenty of options for you to choose from to get in front of new and current customers. So, understanding your different options for paid ads on Facebook is essential to success. Watch this video to uncover the key differences between Facebook boosted posts and News Feed ads and how they can work together to promote your business. ReachLocal can help you advertise your business on Facebook. Learn more about Facebook advertising or get

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