You know the holiday season is upon us as soon as you see beautifully decorated Christmas trees put up in malls and around the city. Which means you should have your holiday marketing in place by now. If not, then here is our last-minute Christmas marketing checklist to help your business to be at the forefront of your audience during the busiest time.
Demand for quality content is on the rise; 78% of marketers say they have achieved success as the result of investing in content marketing, and 68% of those successful marketers believe content marketing has allowed them to build credibility with their potential customers. So, what exactly is content marketing? According to the Content Marketing Institute, it is a process that involves creating consistent, valuable, and relevant content, and distributing it to the right audience, through the right channel, at the right time. Content marketing is geared toward lead generation and brand awareness instead
Search Advertising and Display Advertising make such a dynamic duo, and together they deliver astounding results. In this Infographic, we will breakdown what and how both advertising types work together.
Did you know that as of January this year, 4.39 billion people are now using the internet? This is an increase of 9% as compared to January last year. The future is here, and the internet has enabled businesses to interact with targeted audiences in real-time. Forms of digital marketing can vary, from ads on search engines to display advertisements, to posts on social media platforms. Due to its nuances, these questions regarding digital advertising remain: Why do you need it? Is it right for your business? Where do you start? How to drive success with it?
Video marketing has become an important strategy for both B2B and B2C businesses. Its value is increasing as 72% of people prefer video over text when learning about a new product or service. More and more businesses are seeing the benefits of incorporating video as part of their marketing strategy. How can you leverage video for your business?
Earlier last month, experimental changes were implemented across all Instagram user accounts in Australia. Among other countries, Australia was chosen for the trial for its rapidly growing, and highly engaged userbase. In a nutshell, users in Australia will no longer be able to see the number of likes generated by a post, with the intention of taking the pressure off platform users. Under the new trial, the total number of likes on photos and views of videos will no longer be displayed on users’ feeds
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