The holiday season is more than just a time for exchanging gifts and celebrating with loved ones; it’s also a time when businesses have the opportunity to connect with their audience on a deeper, emotional level. One of the most powerful tools at a marketer’s disposal during this season is storytelling. In this blog, we’ll explore the art of storytelling in holiday marketing and how businesses can use this approach to create emotional connections with their audience. Why Storytelling Matters
Video is a powerful marketing tool to help you connect with customers, share what your business is all about, and show–instead of tell–why people should do business with you. This month, why not invest in video marketing for your business.
YouTube is fertile ground for advertising, providing access to a huge population of potential customers. For local businesses, there is a great opportunity to capture the attention of a new, broader, more relevant audience with your advertising. Let’s walk through everything you need to know about YouTube advertising, from what it is, to the types of ads you can run, and how to get the most out of each campaign.
Changes are inevitable and one thing the digital marketing industry has taught me is to adopt changes fast. Certainly, this year seems to have taught us all to do the same. We won’t go into the details of the pandemic and its impact globally. However, in this article, I want to address the increased use of social media, specifically Facebook, as a result of this outbreak. Whether or not your business has been impacted by COVID-19, Facebook is one platform which every business can include in their marketing efforts. Facebook Advertising Facebook usage has increased by 37% from the earlier days of the pandemic outbreak since more and more people are spending time
Local businesses across the country and world are facing many challenges due to the outbreak. Let me assure you that our team at ReachLocal are here to support local business owners to keep up and adapt these constantly evolving changes. Here are some quick tips that we believe can help your business stay above the surface during the crisis. 1. Communicate Change A great way to ease anxiety during times of uncertainty is to be open and transparent when communicating with your employees, clients and the community. Most importantly, it is essential to maintain your customer relationships through the most effective
The most awaited year for marketers and advertisers is here. This year we are going to see more digitalisation and automated interaction between brands and consumers. In this blog, we will share with you our predictions to give you a competitive advantage for your 2020 marketing. Marketing Trend: Data-Driven Marketing Data-driven marketing has evolved from simply measuring bounce rates and cost-per-click. Businesses are now recognising the importance of analysing data to understand consumer behaviour and interactions in order to cater to a consumer’s personal needs. In
In December 2018, we predicted that video marketing would be the most prominent trend of 2019, and we were right. As of this year, 87% of businesses have used video as a marketing tool. Video today has a significant impact on consumers’ choices and buying decisions, so it’s essential for marketers to understand the most valuable ways to apply it. Let’s find out where is video going this year. Going Live Live videos resonate well with audiences because they provide a ‘real experience’ which helps shape brand image and loyalty. 78% of
86% of internet users have been swayed by video advertising to purchase a product. That’s almost double that of written content, sitting at only 44%. This staggering statistic highlights the serious power of video when it comes down to the nitty-gritty of purchasing behaviour. So why is video advertising so successful when it comes to engaging audiences? The answer lies in consumer psychology. There are 3 ‘powers of persuasion’ (also known as the pillars of rhetoric) that can be used to
