The most awaited year for marketers and advertisers is here. This year we are going to see more digitalisation and automated interaction between brands and consumers. In this blog, we will share with you our predictions to give you a competitive advantage for your 2020 marketing. Data-Driven Marketing Data-driven marketing has evolved from simply measuring bounce rates and cost-per-click. Businesses are now recognising the importance of analysing data to understand consumer behaviour and interactions in order to cater to a consumer’s personal needs. In 2020, 40% of
Video marketing has become an important strategy for both B2B and B2C businesses. Its value is increasing as 72% of people prefer video over text when learning about a new product or service. More and more businesses are seeing the benefits of incorporating video as part of their marketing strategy. How can you leverage video for your business?
In December 2018, we predicted that video marketing would be the most prominent trend of 2019, and we were right. As of this year, 87% of businesses have used video as a marketing tool. Video today has a significant impact on consumers’ choices and buying decisions, so it’s essential for marketers to understand the most valuable ways to apply it. Let’s find out where is video going this year. Going Live Live videos resonate well with audiences because they provide a ‘real experience’ which helps shape brand image and loyalty. 78% of
How long will SEO take to rank my business? This is the age-old question we hear all the time from our clients here at ReachLocal. It pains me to have to tell you that there really isn’t a simple, ‘one-best-way’ answer to this question. What we first need to clarify is that this is (unfortunately) a misguided question (sorry). The question that we really should be looking to answer is ‘how can SEO increase my website traffic and the number of leads it generates?’. Ultimately, optimising your website doesn’t really mean much
86% of internet users have been swayed by video advertising to purchase a product. That’s almost double that of written content, sitting at only 44%. This staggering statistic highlights the serious power of video when it comes down to the nitty-gritty of purchasing behaviour. So why is video advertising so successful when it comes to engaging audiences? The answer lies in consumer psychology. There are 3 ‘powers of persuasion’ (also known as the pillars of rhetoric) that can be
There is no shortage of material circulating business hubs imploring marketers to make the shift towards video advertising – but what is it about video content that makes it so successful? The plain and simple answer is that it works. Here are a few insights into the powers at play when it comes to why video advertising is taking the market by storm, and why more and more businesses are (rightly) jumping on the bandwagon. #1 Video Advertising Increases
My first ever attempt at making a video ad was in Year 7 English class. As far as I was concerned, I was equal parts actress, director, producer, project manager and script writer. I was unstoppable. Totally out of my depth, but unstoppable. The video I made ran for 12 minutes. Yes, that was the condensed version. No, you could not have convinced me to cut anything out. Fast-forward to presentation day, minute 1 of my ad was a sensation,