customer journey of a couple on smartphone

Understanding the Customer Journey

The customer journey refers to the experiences that people have before deciding to purchase a product or service. ReachLocal’s digital marketing experts can help you build your online presence and develop a robust digital marketing strategy to move your target audience along their journey, generating quality leads for your business.

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Your website can become a powerful marketing tool with ReachEdge

8 Things Your Website Can Do to Get More Customers

Your site can become a powerful marketing tool that helps you turn visitors into customers, simply by using the right software. Here are eight powerhouse lead and call tracking capabilities your website gets with ReachEdge lead conversation software.

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Top ideas for your holiday marketing from ReachLocal

10 Data-Driven Ideas to Inspire your Holiday Marketing

The holiday season has already begun and presents the best money-making opportunity many businesses have had all year. In order to capture as many silly-season shoppers as possible, you need to start thinking about your holiday marketing strategy right now. What does the data say we can expect from the holidays this year? Here’s what we know so far to help you prepare your holiday marketing.

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Consumer making a purchase via Facebook Shops

Facebook Shops: An Introductory Guide for Small Businesses

Facebook positions their revamped Facebook Shops feature as a solution for businesses to strengthen their digital presence, whilst making buying and selling online easier. But just how can Facebook Shops benefit small businesses, and is their timely launch shadowing a darker intent?

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ReachLocal DigitalMaas Partnership

We’re Making Google My Business Easier Than Ever Before

We are excited to announce an exciting collaboration with Australian-owned company, DigitalMaas, an award-winning local marketing platform that specialises in helping businesses manage their listings and store location information online on Google My Business. This partnership will make Google My Business management even easier for local businesses.

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Mobile Marketing Guide

The Beginner’s Guide to Mobile Marketing

Mobile Marketing has taken over the digital marketing space. More and more consumers are searching for businesses from their phones and tablets, and marketers are adjusting their online presence for this shift away from desktop searching. If your business has not got a mobile marketing strategy in place, you could be missing out on a lot of customers! This infographic will walk you through how to jump start your mobile marketing strategy today.

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Learn about Instagram Reels from ReachLocal

9 Ideas for Your Business to Create Instagram Reels [Infographic]

The latest trend on social media is Instagram Reels: short videos that can be synced to music or audio clips. If you have a good following on Instagram, why not give Instagram Reels a try with these nine creative ideas for businesses.

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Young business owner saves business through reselling digital marketing solutions

Becoming a Digital Marketing Reseller Could Save Your Business

How can you provide more services to your current customers and grow your business without exhausting all your time and resources? A digital marketing reseller partnership could be the solution. In this article, you will learn what it means to be in a reseller partnership, why you should start one, and how ReachLocal’s digital marketing Reseller Program could be a good fit for you.

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Consumers watch YouTube Ads in a group

Why Your Lead Gen Strategy Should Include YouTube Ads

YouTube is fertile ground for advertising, providing access to a huge population of potential customers. For local businesses, there is a great opportunity to capture the attention of a new, broader, more relevant audience with your advertising. Let’s walk through everything you need to know about YouTube advertising, from what it is, to the types of ads you can run, and how to get the most out of each campaign.

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SEO Strategies to Help Optimise Your eCommerce Site

Search Engine Optimisation (SEO) is pivotal for getting qualified leads to your online store and ranking your website high on search engines. Almost 40% of all traffic to eCommerce sites come from search engines. SEO also helps engage users, drive more traffic to your website and convert more leads. In this article, we have laid out a few SEO strategies with the hope to help you rank your eCommerce website better on search engines.

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