Start Getting Leads from Search Engine Marketing

Start Getting Leads from Search Engine Marketing

What’s the first thing you do when you want to know, go, do or buy something? That’s right, you Google it! The Search Engine Results Page, or SERP, that is displayed for your query can feature up to 17 types of results. That’s a lot of content, and presents several great opportunities for businesses to reach potential new customers through Search Engine Advertising (SEA) and Search Engine Optimisation (SEO).

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The Importance of Digital Marketing for Australian SMEs

Digital marketing has evolved so much that today, any size of business can leverage it to drive success. The best part is that it doesn’t demand an arsenal of expensive tools and big budgets to see results. With digital marketing, you can create brand awareness, increase your online presence and drive customers to your business. Most of us are digitally connected and searching for all our needs online. People are always looking for a service or products that your business

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Marketing Trends

Marketing Trends: Give Your Business an Edge Right Now [INFOGRAPHIC]

The world of digital marketing changes fast! As technology evolves and consumer tastes shift, businesses must adjust their marketing tactics and strategy to align with what’s happening in the world around us. This means, that even if you were seeing great success with your strategy at the start of last year, the same tactics might not be the right fit for you now.  That’s why we want to recap the most effective marketing trends as they stand right now. Let’s walk through what you should be doing in the worlds

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Web Presence Check

5-Minute Web Presence Check [INFOGRAPHIC]

Have you ever wondered what prospective customers are seeing about your business when they search for you online? Are they seeing your website? Your social profiles? Your local listings? Is all the information about your business not only accurate but also compelling enough to make them take the plunge and become your customer?    With Search Engines providing more and more personalised results, it can be difficult to understand how you really look online unless you’re armed with some serious technology and a lot of time.    Therefore, it is very important to have a strong

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Four Marketing Tactics to Prepare Your Business to Re-Open [INFOGRAPHIC]

Many businesses have been shut down for a while due to the outbreak. As the restrictions slowly begin to ease out, businesses are gearing up to reopen and resume serving their products and services. As we progress towards the new normal, it is essential to readapt and understand the shift in consumer behaviour. Therefore, now is the time to invest in various marketing tactics that will ensure a strong come back. To help you navigate this transition, we have compiled

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How to market your small business on a budget

Digital Marketing on a Budget

There are a lot of digital marketing tactics a startup or small business can use to reach customers and drive sales on a budget. Today we’ll identify the best digital marketing solutions to invest your budget for the greatest effect, as well as some free marketing options available to you.

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Display advertising

Things You Should Know About Display Advertising [INFOGRAPHIC]

Display advertising, also known as ‘banner ads’, appears in front of your ideal prospects when they are browsing websites, but not necessarily searching for your product or service.  Display Ads provide a great opportunity for businesses to put themselves in front of their potential customers. Remind about your brand by appearing on web pages they frequently visit. This way, you will stay in front of your prospects based on their online behaviour and physical location throughout their buyer’s journey. Here’s your own personal guide in setting up a successful Display Ads campaign.   We are here to help!  If you need more comprehensive information, feel

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how to drive customers to your reopen business

Reopen? Drive Customers To Your Business

As businesses being to open again, consider offering incentives to show customers why they should visit your business first. Think about running limited-time promotions on your services and products. Hosting a reopening event with giveaways, training sessions, or demonstrations is a great way to attract consumers into your store or premises. There are several digital marketing channels and tactics that work perfectly for this type of marketing. Consider these types of campaigns to promote your reopening, and drive customers to your business.

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Business owner considers if he is ready to reopen

Is Your Business Ready to Reopen?

As businesses eagerly prepare to reopen their doors to customers, one of the most important aspects they must address is how to best communicate their reopening plans to consumers. This article runs through all the platforms you need up update to strengthen your online presence ahead of reopening.

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Advertise on Facebook to drive customers to your business

There’s Never Been a Better Time to Advertise on Facebook

Businesses looking to advertise on Facebook should act now to take advantage of a trifecta of ideal conditions which are providing greater bang for their buck. Let’s take a closer look at the range of goal-oriented ad options available through ReachLocal’s Social Ads solution, to help you decide if now is the right time for your business to advertise on Facebook.

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