Whether it’s choosing a restaurant or deciding on which movie to watch, we frequently turn to online reviews to help us make decisions.
Thanks to the internet, we are now more informed and empowered by leaving reviews on business sites, search engines and social media. In fact, 90% customers read online reviews before making any buying decisions – completely changing the way we purchase products and services.
Customer reviews are extremely influential in helping to increase your sales. They are one of the best ways to get potential customers interested in your brand.
So, how do you go about getting more online reviews?
Asking for a review can seem daunting, but it’s not that difficult. Customers are more likely to write a review when prompted. At the end of a business deal, purchase or service, just simply ask for a review in person. A short interaction can go a long way.
It can be something as simple as “If you have a moment to give us your feedback, we are on Google My Business and Facebook”.
Depending on the nature of your business, you maybe be able to follow up with customers to see how they are going with your product or service. If they are seeing success, let them know you would love for them to share their opinion as a rating or review.
Make it easy!
Make it as simple as possible for your customers to leave reviews by ensuring that the process isn’t bogged down with multiple steps.
Keep it straightforward by providing a simple call-to-action, leading directly to the review form. The less time it takes, the more reviews you will get.
Send an email!
Sending a quick thank you note and asking customers for their feedback shows just how much their opinion matters to your business.
Make sure to email your customers right after they’ve done business with you, so the experience is fresh on their mind. This is effective as it proves the willingness to go that extra mile to receive unbiased feedback.
Share on social media!
Social media is powerful. 68% consumers go to social media to read reviews, making it the most preferred platform to learn about product offerings and others’ experience. Reviews shared on social media can be highly rewarding to your business.
You can post quick status updates on Facebook and Twitter to remind your followers to leave a review if they have a chance.
88% of consumers trust online reviews, so whether they’re positive or negative, ensure you respond to them in a timely manner. If customers have left negative reviews, then come to a resolution without sounding defensive – this can be your opportunity to turn a negative into a positive.
Get more online reviews by integrating some of these tactics into your marketing strategy. Online reviews are, and will continue to be, extremely important for every type of business!