Christmas is just around the corner, which means now is the time to start thinking about your holiday season marketing in order to stay ahead of the curve. Between shopping for presents and planning a holiday, people will spend a large portion of their time during the Christmas season online, so take advantage of the festive spirit. Let us show you how you can get prepared, with our top holiday marketing tips. Become Mobile-Friendly Christmas is traditionally the time where customers are going to be
Do you find yourself asking what is Pay-Per-Click (PPC) and how is it different from other digital marketing models? Don’t worry, you’re not alone. PPC ads are a popular form of Digital Marketing, with approximately 45% of businesses investing in PPC advertising. In this blog, we are going to introduce you to PPC and help answer your common questions. What is PPC? PPC is an online advertising pricing model in which the advertiser pays each time a user clicks on one of their online ads. The objective is to drive the person to the advertiser’s website through a click, where that user can purchase a service
Out of all the available ad formats on Facebook, Carousel Ads are the most interactive and visually appealing. Saying that, many advertisers struggle to leverage Carousel Ads for their business. Basics Carousel Ads let you combine 2-10 images or videos within a single ad, each with its own external link. To see the best results, it is better to limit the visual slides to maximum 5-6 per ad. Facebook confirms that advertisers have seen Carousel Ads drive 30-50% lower cost-per-conversions and 20-30% lower cost-per-clicks than a single-image link ad. Whether you are in finance, real estate, auto or travel
Facebook Advertising is a crucial marketing tactic when looking to reach a specific audience. It can be the most effective way to advertise your brand, service or products if it’s done right. However, having a budget and knowing which demographics of the audience to get in front of is not enough. Facebook’s algorithm favours pushing organic, relevant and engaging content in the news feed. Don’t get disheartened by this, Facebook Ads do work and still offer stellar ROI, the highest of all social media platforms. Your efforts should go into creating a Facebook Ad that stops the audience from scrolling their feed in order to engage with it. So, let’s explore three important components that will help you produce a winning Facebook Ad creative. Facebook Ad Visuals Whether it’s
Online marketing has grown exponentially in a short space of time. A study conducted in January this year found that 4.39 billion people are now using the internet, an increase of 9% as compared to January 2018. So, what does this mean? The importance of social media for growing a business Currently, there are over a billion active daily users on social media. Social media has become the most popular content marketing tactic for B2C businesses. In the second quarter of 2019, an estimated 2.41 billion people
Google has recently rolled out several new features in Google My Business (GMB) to help businesses improve their presence in online search, and better interact with current and potential customers. Since launching five years ago, Google My Business has helped 150 million local businesses connect with local people. The platform has continually evolved to provide a better experience for both businesses and users. Let’s find out what these new features do! Welcome Offers Who doesn’t like a deal or two? Welcome Offers
In December 2018, we predicted that video marketing would be the most prominent trend of 2019, and we were right. As of this year, 87% of businesses have used video as a marketing tool. Video today has a significant impact on consumers’ choices and buying decisions, so it’s essential for marketers to understand the most valuable ways to apply it. Let’s find out where is video going this year. Going Live Live videos resonate well with audiences because they provide a ‘real experience’ which helps shape brand image and loyalty. 78% of
If you have a web form on your website, then it’s likely you have come across spam and junk responses – unfortunately it is inevitable. Not only is it frustrating, but web form spam can also affect your ranking in SERPs. Before we dive into the main cause of web form spam, let’s first understand that this spam is not caused by your site’s functionality, or your online marketing campaigns. What is a web form spam? It’s a method of spamming a website’s submission form with unwanted information, such as links to an offer, advertisements
A solid marketing strategy is imperative for any business wanting to make an impact in the marketplace. With a strategic approach, your business can both win new customers and keep existing ones coming back. With such a variety of marketing tactics available, it’s understandable to feel overwhelmed with where to start. Here are four pillars for building a solid foundation for your marketing strategy, which you can build upon with additional tactics in time. Online Presence Having a strong online presence is crucial for all businesses. Consumers are most likely to go
In this digital era, consumers are heavily dependent on what others are saying about your business to help them make wise and informed decisions when making purchases. Online reviews provide consumers with an easy way to publish their personal experiences, good or bad. This helps to share their unbiased experience with others looking to buy or engage in similar service. Online search has radically changed the way people shop and look up information. 90% of consumers will read a review before making a purchase decision, while 91% of
