Considering there are over a billion active users daily on social media, it is not news that every business should be present on these channels. But there are number of elements that can work towards the success or failure of your business on social media. By the end of this blog, you should have a better understanding of how to set yourself up on these channels, know exactly how social media can benefit your business.
As of January 2018, there are over 3.196 billion active users on social media, and that number is growing day by day. Social media has a huge impact on society and the way we consume information. Social channels are where you‘ll likely get the highest engagement from your consumers, and your role is to connect with and persuade them to take interest in your products. It helps validate your brand! Since there is just so much information out there, it is also important to stand out from your competitors, who might be doing well in this sphere.
Strategy and Planning
Social media strategy is as important as having a marketing plan. You need to think about your objective, a theme, have a solid understanding of your target audience, and send clear and concise messages about your products or services. Through your strategy you’ll be giving your brand a voice which consumers will grow to recognize you by. Make your brand voice strong by being consistent across your channels and at the same time be adaptable to trends in the social space.
You must have compelling content which includes captivating and attractive images and videos, brand appropriate hashtags, and a gripping message with every post. The best thing about social media is that it allows you to be as creative as you want, so you don’t need to limit yourself. If done correctly, it tells a lot about your thriving communication to your audience.
People are not just looking for things on search engines; social media platforms such as Facebook, Twitter and Instagram work a lot like search machines. Incorporating your brand keywords within your social media persona will help you reach a new audience locally and globally.
Managing your company’s reputation on social media is extremely important and cannot be overlooked. According to research, 71% of consumers are likely to recommend a brand to others by leaving reviews and feedback on social media. As a business, this means you need to interact with your audience by commenting regularly (ie: acknowledging both your happy and not-so-happy customers) and showing appreciation with personalised messages and keeping the conversation going.
By sharing your content on your social media profiles, you are already giving an opportunity for the consumer to click through your website. I cannot emphasise enough how important it is to keep sharing high quality content which not only generates consumer interest, but can also turn into potential leads and sales.
Keep Ahead of Your Competition
Don’t feel shy about stalking your competitors to keep track of what they are doing on Facebook, Twitter or any other social platforms they might be on. It will benefit you to understand what’s working, or working for them, and work out how you can improve your own strategy to stay ahead of your competitors. While you are at it, you should also keep up-to-date with the latest social media trends, which you might want to incorporate in your strategy.
Paid Social Ads
Lastly, don’t underestimate the power of paid social media advertising. Within your social media planning, you should consider including paid ads for increased online visibility. They are cost-effective, allow you to reach a specific targeted audience, and you can analyse their performance. The best part is, you’re able to change your ad on the fly, and instantaneously see the results.
If you need more information, call to speak to one of our experts.