[Video] Outperform Your Competitors Online: 5 Ways to Shine

Outshine Your Competitors: 5 Tips | ReachLocal

Do you want to rise above and outshine your online competition? Today, shoppers rely on search results and reviews to make purchasing decisions and to find new businesses. That’s why it is important for your business to stand out from your competitors online. Take full control of your online presence by implementing a total digital marketing strategy. This will help your business outperform your competitors on search engine result pages, directory listings, social media sites, and other places across the


Manage Your Online Reviews With These 5 Handy Tips

Do you know exactly what’s being said about your business online? When it comes to managing your online reviews this is a great place to start. If you’re looking to face your reputation head-on and drive positive reviews while managing negative ones better, we’ve put together this list of five tips. 1) Start With The Basics Know what’s being said about you online whether it is positive or negative. Identify keywords that are used to search for your products/services, industry


5 Ways for Your Business to Improve Online Customer Experience

Did you know poor customer service is estimated to be costing Australian Business $122 billion a year? Customer service is much more than the final transaction between your business and customers. Your customers are engaging with you online – whether it’s through your ads, website or social media channels. So what is the online customer experience like and how can you leverage it for your business? Here are five things you can do to help provide a positive online experience


Transform Your Customer Service with These Three Tips

Transform your Customer Service with These 3 Tips

You’re watching the Season Finale of Game of Thrones, and you’re minutes away from a huge plot twist, but suddenly, your internet cuts out! Frustrated, you call your internet provider and explain your situation. The customer service representative is super helpful and gets your connection back up in time to watch the end of the episode. Phew, that was quick and easy! Now imagine if you call up your internet provider and the representative has no desire to understand your


Monitor Your Online Reputation in 3 Easy Steps

Monitor Your Online Reputation

Have you ever read or left a review online? They can be handy when you’re doing research on a product or service and can be useful in providing businesses with feedback. Whether you know it or not, it’s likely that someone has said something about your business on a social site, review page, or local directory listing. In this article we explain how you can monitor your online reputation so that you know what your customers are saying. We’ve also


Google My Business Helps You Get Found Online

Did you know consistent and accurate local listings are one of the factors Google takes into consideration for its organic search rankings? Google wants to provide searchers with the best and most accurate information so it looks for businesses that present a consistent presence across the Web. This includes looking at local listings and review sites to decide what to show in search results. One of the most valuable listings for your online presence is Google My Business. Here are a few


Build an Outstanding Online Reputation for Your Brand

For Your Business

“Your brand is what other people say about you when you’re not in the room,” Jeff Bezos, founder of Amazon.com. This quote seems to be doing the rounds on my LinkedIn profile and it had me thinking about reputation. I have often turned to family, friends and the internet to find out what other people have to say about a product, restaurant, hotel, technology or company. The reputation of a brand or business seems to be under-rated but is actually


How Does an Updated and Verified Google My Business Listing Help You?

New Google Update My Business

If doing this one thing would give your business an extra 450 clicks to your website per year would you do it? With numbers like that you’d at least want to know more, right? We spoke to our SEO Product Manager, David Elliott, to get the details about the benefits of having a Google My Business page. Firstly, he described these pages as the “king of online business listings” because they’re popular, highly authoritative and incorporate both Google+ and Google


Attracting Online Reviews for Better Local SEO & Conversions

Cave Drawings Online Reviews

Rank Better on Google & Convert More Searchers with Great Reviews Since the beginning of time, people have relied on word of mouth to help them make decisions. A caveman couldn’t have acquired the very best hunting club, without first learning where his caveman friends’ bought their clubs. (I’m assuming the hunting club market was hugely competitive back then). The same is true today for businesses. Thanks to the information age and specifically social media, consumers rely on social proof


How To: Recover From A Bad Customer Experience

How To Recover From A Bad Customer Experience

It goes without saying that all business owners would love for every one of its customers to have a positive experience each time they do business with them. Unfortunately that isn’t how it always works – even the best of brands and companies have customers who occasionally have a less than positive experience – for any number of reasons. Here we’ve gathered some tips for how to recover quickly if a customer has a bad experience with your business. Address