Sales & Business Archives - ReachLocal AU Blog

Is Your Business Ready to Reopen?

As businesses eagerly prepare to reopen their doors to customers, one of the most important aspects they must address is how to best communicate their reopening plans to consumers. We’ve stressed before the importance of timely, relevant, consistent communication during the pandemic, and this should continue in any messaging you put out surrounding plans to reopen. Addressing and alleviating consumer health and safety concerns should be paramount. You want to inspire confidence among your customers, as well as promote your reopening. Once you have your message, be sure to update your online presence on all the following platforms. Prepare Your Website Prepare or draft

Grow Your Business as a ReachLocal Affiliate Partner

2020 has been a difficult year for many businesses in Australia and New Zealand. In times like this we have a responsibility to work together to find ways to keep businesses going. If you’re finding it tough to bring in new business at this time, why not look at ways you can sell more to your existing customers? ReachLocal’s Affiliate Partner Program gives businesses the opportunity to create an additional revenue stream by referring clients to us for digital marketing services. In Q1 this year, our top Affiliate Partners earned an average of $18,000 – just for sending business our way. Keep reading

Changing Behaviours Impacting Marketing During Covid-19

Over the past two months, I’ve noticed some distinct changes in my activities and spending habits due to social distancing measures. While I’ve happily saved money usually spent tapping on-and-off public transport, and swapped an expensive gym membership for free laps around Centennial Park on my own two legs, I have also increased my spending in several unexpected places. Purchases of plants and artwork to make our flat a nicer place to be in, and cooking appliances and accessories to create gourmet dishes and home. I’m also pretty sure my

COVID-19: Tips to Cope with Social Distancing [INFOGRAPHIC]

The recent outbreak of the COVID-19 virus has impacted people in several ways. Social distancing and isolation have been affecting the ability to carry out normal routines while the state of uncertainty may leave people feeling anxious or overwhelmed. Although there are many things out of control, there are a few things where we can work together during these challenging times. Here are some health and well-being tips to help you cope with social distancing, and look after yourself and others during this difficult time.

COVID-19: Online Presence Checklist

For many of us right now the situation is ‘business not as usual’. To make sure consumers are kept up-to-date with when you are open, what products and services you’re currently offering, and how you are keeping your employees and customers safe, we’ve created an online presence checklist for businesses. Complete the steps below to update your website, Google My Business listing, and Facebook business page to ensure customers are getting the right information when searching for you online. ✅ Online Presence Checklist Item 1: Update Your Website Greet visitors to your website with easy-to-find information

How Can Businesses Navigate This Crisis?

Businesses are facing a great amount of uncertainty right now. Like myself, you’ve probably received a lot of emails from brands and companies lately. It is great to see Australian and New Zealand businesses keeping a positive attitude and dedicating time to keep their customers informed of changes as they happen. These businesses should be praised for their commitment, not only to their customers, but to their employees and communities too. What’s even better is seeing them implement new strategies to serve their customers and keep their business

Essential Tips to Stay Productive When Working from Home

As governments and companies are preparing to combat the ongoing pandemic, more and more employees are advised to work from home. If you have ever worked from home in your lifetime, then you must be on top of it. But there many like us, who have never experienced working from home situation, and may find it difficult. Especially, if you have a set routine of daily coffee runs with your colleagues in the morning, quick chat breaks or fighting over which Spotify playlist to play – these are a few of the office routines that keep us sane and

Top Marketing Podcasts to Listen to in 2020

Podcasts have grown immensely popular in the past couple of years, although they have been around for nearly a decade. More than 30% of Australians are tuning into a podcast each month, claiming to listen to about six episodes a week. If you fall into this category of listeners then this article might interest you, especially if you are a marketer or a small or medium-sized business owner! Digital Marketing is constantly evolving, meaning it is essential to have continuous learning to keep up with changes and developments. There is a list of marketing podcasts