Your Essential Marketing Guide: December 2022 

Tis’ the season to be jolly! With online shopping experiences being twice as satisfying as brick-and-mortar spending, the eCommerce market is expected to see strong year-on-year growth for the foreseeable future. If you’re in the retail space, you don’t want to miss out on this opportunity.

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Technical Vs Content SEO: Everything You Need to Know 

Technical SEO and Content SEO work wonders to help you optimise your website in the best way. We share the key differences between the two.

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Maximise Your Performance Max Campaign This Holiday Season 

Are you currently running a Performance Max campaign as part of your marketing strategy? With Black Friday and Cyber Monday just around the corner, there’s a huge opportunity for retailers to boost some pre-holiday shopping sales.

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Your Essential Marketing Guide: November 2022 

With Black Friday this month and Christmas creeping ever closer, retargeting will be the MVP of your marketing strategy in November!

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How to Plan Your Seasonal Marketing Campaign 

Starting to plan your holiday marketing as early as possible is crucial to running a successful seasonal marketing campaign. We share tips on how you can plan your seasonal marketing campaigns to make the most of the end of year spending period.

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Get ready for Cyber Weekend! 

Are you ready for Cyber Weekend? We share tips on how to get your brand in front of as many potential customers during the biggest sale period of the year.  

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Your Essential Marketing Guide: October 2022 

Are you one of the 51% of consumers that prefer using live chat services when communicating with businesses online? Customers appreciate being able to get answers to their questions from a live chat service whilst at work, or multitasking. In fact, 92% of consumers report feeling satisfied after using live chat services. So what exactly is live chat, and how can it work for your business?

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Market Better to Gen Z

Roughly two thirds of all spend on small businesses is from Generation Z and Millennials. Gen Z will continue to become a major force as a consumer cohort and brands must learn how to communicate and market their products in an impactful way to reach the first digital native generation of consumers. 

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How Small Businesses Can Succeed in a Recession 

Recent years have brought unprecedented challenges – the last thing small businesses want to think about is the likelihood of a recession. Unfortunately, with the economy contracting, the highest level of inflation in decades and an extremely volatile housing market – a recession is likely already underway.

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Your Essential Marketing Guide: September 2022 

93% of people say they are influenced by online reviews. Online reviews work a lot like word-of-mouth referrals and can mean big money for your business and contribute to your search engine rank. This month, make time to review your online listings and develop ways to gain more positive online reviews for your business.

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