Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer.
What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you know worked last year. But instead, you could be innovating to stay ahead of your competitors.
Most business owners wish they knew how to meaningfully integrate the newest features and trends into their online marketing. In fact, 66% of SMEs are not embracing new technologies when it comes to their digital marketing!
On the other hand, taking a smart leap into embracing new marketing trends is necessary for growth. The social media sphere and mobile technologies are filled with endless opportunities for getting your business broader exposure during the festive season than ever before!
A business’s winning formula during this time of year is underpinned by its ability to stand out.
Here are two strategies to help you stand out and thrive at this time of year:
Put Some Christmas Sparkle Into Your Social Media
On Facebook, there are more posts, shares and comments during the holidays than any other time of the year. It’s the best time to reach your audience and grow your business.
More and more people are turning to social media for shopping #giftspiration. This is perfect for businesses to tap into as consumers use social media as a tool for discovering new products and keep up with their favourite brands.
End the year on a high note by getting an early start on your social media holiday campaign planning.
Don’t Underestimate the Power of Mobile
If there’s one thing you need to do this holiday season – it’s provide an exceptional mobile experience.
Don’t know where to begin when it comes to mobile? Start with your website. Make sure you have a mobile-friendly website with a responsive design. This means your website will dynamically adapt and function optimally on the screen it’s being viewed on.
Also be sure to set yourself up with a Google My Business listing. This will improve your SEO and present clear and accurate information about your business to local searchers.
You can even use hyperlocal mobile targeting to also capture your audience. Discover how you can do this through Geofencing, a location-based mobile technology that lets you define a specific, geographic area for displaying your ads on mobile applications.
Finally, inspire your mobile audience through your products and services. Previously shoppers would flick through catalogues or stare at holiday window displays, but mobile is now the go-to source for inspiration. People are now discovering new brands and products through their smartphones.
Is your business ready to reach more consumers this holiday season? Let us know how you’ve prepared in the comments!