The Importance of Digital Marketing for Australian SMEs

Digital marketing has evolved so much that today, any size of business can leverage it to drive success. The best part is that it doesn’t demand an arsenal of expensive tools and big budgets to see results. With digital marketing, you can create brand awareness, increase your online presence and drive customers to your business.

Most of us are digitally connected and searching for all our needs online. People are always looking for a service or products that your business offers, and you are likely to be missing out on potential customers due to a lack of online presence.

Perhaps digital marketing isn’t your forte and it may seem confusing if you are not well versed with online marketing efforts. But with the right help and support, it is easy to set up a strong marketing strategy for your small business. And the good news is, it’s cost-effective!  

It doesn’t matter whether you own a restaurant, plumbing business or a dental clinic, ultimately the goal is to acquire new customers, and you can find them online with basic digital marketing.  

Here are a few tactics we’ve outlined that will work well for a small business like yours.

Every Business Needs a Website

The first and most imperative step for a business is to have a well-designed and user-friendly website. A business website is a gateway to your online presence, this is where a user comes to find information about all your products and services.

Keep in mind these important points when redesigning or launching a new website:

  1. Consider employing live videos with great creative elements to immediately capture a prospect’s attention.  93% of consumers base their purchase decision on the visual appearance of a website.
  2. Ensure your website has fast loading landing pages. Nearly 50% of website browsers expect a page to load in first three seconds.  
  3. 89% of people are likely to recommend a brand after a positive experience on their mobile phone, so make sure your website is device friendly.  

All the above points are crucial and should be taken into consideration if you want to get high visibility on search engines. This brings us to our next important tactic in the marketing mix, Search Engine Optimisation (SEO).

Increase Your Online Visibility With SEO

If you are a local business that provides services in your local area, then you must invest in building a strong SEO strategy. SEO is the foundation of your online presence, which means, it helps you score higher visibility rank on search engines such as Google and Bing.

Here are a few important SEO factors that help boost search ranking:

  • A business listed on Google My Business that presents location, phone number, business hours and more.
  • Getting online reviews from customers on review sites such as TrustPilot, Facebook or Google. Search engines favour what people have to say about your business.  
  • A well designed, fast loading, and mobile-friendly business website.
  • Produce high quality content such as blog articles and explainer videos, and always keep your content up-to-date and relevant.
  • Using keywords consistently that are relevant to your business offerings.

With more than 93% of website traffic coming through search engines, SEO should be an ongoing investment. It is important to put together a strategy for long-term results.

Target Your Prospects with Paid Search Ads

Paid Search or Pay-Per-Click ads are an effective digital marketing tactic to drive traffic to your site from a search engines’ sponsored results.  Search advertising works a lot like an auction. With every search on Google and Bing, an auction takes place where advertiser bids to appear on the Search Engine Result Page (SERP). So, what determines when and where your ad appears?  

There are several factors that decides the positioning of your ad, however, here are the top two key factors that help evaluate your ad rank:

Quality Score – your ad’s quality score is based on:

  • The relevance of your ad to the person conducting a search
  • The quality of your website’s landing page
  • Your ad’s click-through rate (CTR)
  • Offering good user experience

Bid Amount – when you set your bid, you’re telling search engines the maximum amount you’re willing to pay for a click. You often end up paying less, and you can change your bid anytime.

If you’ve been reluctant to dip your toes into search ads, then now is the time to consider setting up a robust search ad campaign.

Paid Search ads are one of the best ways to drive new sales, and when paired with SEO, your ad amplifies your searches and gets you the best return on investment (ROI). 

Build Brand Awareness with Social Ads

As of January 2020, 79% of Australians are active on social media, and 50% of users are following at least one brand. Social Ads present a great opportunity for a small business to increase brand visibility. You can build contacts, grow your reach and drive engagement with advanced targeting options and creatives.

If you are working with limited budget, Social Ads are a great option for you. With even a small budget, you can create a strong Social Ad strategy which delivers a high return on investment (ROI), and measurable.

Digital marketing doesn’t have to be difficult.  It’s a highly effective method to find and reach out to more consumers. Besides that, it’s cost-effective, gives transparent results and helps drive sales. All you require is expert skills, that way, you can focus on what you do best, and an expert can help elevate your business’ online presence and bring in quality leads.

Our Commitment To Grow Your Business

We are excited to be collaborating with NAB and offer their business customers a free Digital Health Check and discounted digital marketing solutions to help elevate their online presence. Our team of certified experts thrive on growing successful businesses by helping you get the most out of your digital marketing efforts.

Contact us today to reap the benefits of digital marketing solutions or call on 1300 655 312.

Dhwani Dave

Dhwani is a Public Relations and Marketing enthusiast who has a natural knack for creating strong content and strategies. Currently she works as a Marketing and Communications Specialist for ReachLocal Australia and New Zealand, looking after both internal and external communications. When she's not busy promoting our brand, she's actively promoting life on Instagram, making short singing videos, enjoying yum cha, planning getaways and exploring the city's best cafes.

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