ReachLocal Australia & New Zealand is thrilled to announce we’ve maintained our Elite tier status in the Microsoft Advertising Partner Program for 2021. We take immense pride in retaining this title for five consecutive years. Additionally, we are incredibly excited to be finalists in not just 1 but 2 categories for this year’s Microsoft Advertising Partner Awards for Asia Pacific – Channel Partner of the Year and Trailblazer of the Year. Microsoft Advertising continues to evolve and grow in the Asia Pacific market, and this valuable partnership allows us to ensure our clients are showing up in all the right places, in the most impactful ways. Winners will be announced later this month, so watch this space!
5 Key Reasons Your Business Needs Microsoft Advertising
1. A Growing Market Share
Despite Google’s dominance in the search space, Microsoft’s Search Network has seen growth to 17.2% of the desktop search market, equating to 182 Million searches each month, and reaching over 9 Million unique users. Microsoft Advertising gives your business access to searchers on Ecosia, Yahoo, DuckDuckGo and more sites, powered by Bing.
2. A High-Value Audience
Microsoft’s network is a part of your potential customers’ lives, powering devices, apps and websites they use every day and meeting them in the moments that really matter. Microsoft Advertising gives your business the opportunity to reach an older, more educated, and higher-income audience.
3. Lower CPCs and Great ROI
Microsoft Advertising presents a lower-risk option for search advertising campaigns. Your business will still have access to a large audience, but keyword bidding isn’t as competitive as Google, and since there’s less overall traffic, CPC is typically less expensive. Ads show to people who are searching specific phrases, meaning a business can show up when someone is looking to buy – for example when a user searches “emergency plumber Marrickville”. Using Microsoft Advertising’s various audience targeting tools, businesses can see stronger engagement and return on investment by focusing on the customers who are most likely to convert.
4. We Make It Easy for You
Microsoft Search Network ads are integrated into ReachLocal’s patented conversion-based optimisation technology, which works to get our clients the best cost per lead for their search engine marketing campaigns. Watch our short video to understand how our ReachSearch solution can help you to achieve more through a Search Advertising campaign.
5. Introducing: Microsoft Audience Network
Microsoft’s native advertising offering allows your business to reach audiences in brand-safe environments and drive highly personalised engagements. MSAN supports responsive image-based and feed-based ads. ReachLocal is excited to introduce this marketing solution to our clients this year.