Search Engine Optimisation (SEO) is pivotal for getting qualified leads to your online store and ranking your website high on search engines. Almost 40% of all traffic to eCommerce sites come from search engines. SEO also helps engage users, drive more traffic to your website and convert more leads.
In this article, we have laid out 5 SEO strategies with the hope to help you rank your eCommerce website better on search engines.
Keyword research is an essential component for SEO, because keywords help you understand what your target audience is searching. When used correctly it provides a strategy for both design and execution of building websites, and articulating content. Consider using paid tools such as Ahrefs or SEMrush to audit your competitors and identify relevant keywords specific to web page content. While researching, think about the following key metrics:
- Search Volume – number of searches that particular keyword has in a month.
- Competitiveness – how many advertisers are bidding for a particular keyword.
- Expected Traffic – how much traffic your keywords are getting.
URLs need to be SEO friendly. We highly recommend using keywords you’re targeting to include in your URL. This helps prospects see whether they’re getting what expected, when they are hovering over your URL. Remember though, do not overuse keywords and keep the length of the characters between 50-60 at most to get better ranking on search engines.
Here is an example of an SEO optimised URL: www.site.com/women-clothes/dresses/plus-size/
Unique Product Description
Product description is often disregarded and not optimised to their full potential. Product descriptions play a huge part in generating online sales and driving relevant quality traffic to the website. They have the power to convert a casual shopper into a revenue-generating buyer. Therefore, it’s important to emphasise on Who, What, Where, When, Why and How method for getting across the facts and crafting a compelling product description. The product description is arguably your best opportunity to provide the heart and soul of that in-store experience for online shoppers and convince a buyer of its benefits.
Useful Title & Meta Content
A title tag is an HTML attribute that highlights the title of the web page. Its main job is to tell visitors and search engines what they can expect from the web page (in the most concise way possible). Therefore, each web page should have a title that fits in the primary keyword and a selection of secondary keywords. For example: <title> optimised with your main keywords (e.g. Women’s Party and Cocktail dresses)
On the other hand, a meta description is an element in the HTML code of a web page that provides a brief description of the content of that page. When writing meta descriptions ensure to keep them about 140 – 160 characters long, making it more relevant, meaningful and descriptive. The best practice is to include relevant keywords and call-to-actions to improve CTR (Click Through Rate).
Internal Linking for Page Ranking
Before your content can rank, it needs links. Internal links help connect your content and give search engines an idea of the structure of your website. A robust internal linking strategy makes it easier for your pages to be indexed and to rank high in SERP results, enhancing the overall number of clicks, CTR and accelerate the conversions.
Besides these strategies, eCommerce business should:
- Have a website which is mobile optimised
- Be receiving online reviews on local listings
- Ensure their website is providing an enjoyable shopping experience with the right website design
SEO for eCommerce gives you a competitive edge over sites that are not optimised. With the right guidance and strategy, SEO for eCommerce worth the effort. We have a dedicated team of SEO experts working passionately to help businesses increase their online visibility. Start improving the SEO of your eCommerce site by giving us a call today on 1300 655 312.